Turn listing data into ready-made flyers, posts, and videos directly in your platform
An embeddable creative SDK with brokerage templates, brand kits, and locked fields for license numbers and disclosures, so agents market every property on-brand without leaving your platform.
Built for platforms that serve brokerages and their agents
Turn brokerage designs into reusable templates
Flyers, postcards, signs, and social posts, set up once by the brokerage and filled for every listing.
Keep required details on every piece
Brokerage names, license numbers, and disclosures sit in locked parts of the template that agents cannot move or delete.
Skip the in-house editor build
Embed a production-ready creative layer instead of months of building and maintaining one yourself.
Trusted by leading platforms for brand-safe marketing workflows
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
How Digitas Germany Powers 140+ Dealer Campaigns Across 10 Automotive Brands
140+
campaigns live across 10 brands
600+
dealers creating assets self-serve
6+ mo
of build time avoided
Digitas Germany is a leading digital agency that helps brands build unified, high-impact customer experiences to accelerate business growth.
I showed the project internally to hundreds of colleagues. Everyone wants to use it for other clients. It’s a no-brainer once you see what’s possible.
Digitas Germany
Challenge
Manual, agency-driven campaign production across 9–10 automotive brands, 600+ dealers, and three languages — slow, costly, and dependent on outside teams.
Solution
A self-service campaign portal built on CE.SDK’s template engine, variable system, and server-side rendering. Dealers localize on-brand social, print, and video assets in seconds.
- 6+ months of estimated build time avoided.
- 3× more videos created per active user.
- 85% of videos now created fully in-app.
Key capabilities
Everything needed to embed brand-safe, data-driven listing content into your platform.
For your users
Start every listing from a finished layout.
The brokerage’s layout is already in place when an agent opens a flyer, postcard, open house sign, or social post, so they only add photos and details.
Stay on brand without checking the style guide.
Every design picks up the brokerage’s colors, fonts, and logos, while agents fill in their own photo, name, and contact details.
Take and fix listing photos without leaving the design.
At the property, the phone camera opens right inside the editor, and controls for cropping, straightening, exposure, and sharpness handle the cleanup.
Draft listing copy and narration with AI.
Descriptions, headlines, captions, and graphics come back as editable layers, and a written script becomes a voiceover for the listing video.
Resize one design for every channel.
With presets for social posts, stories, flyers, and yard signs, agents do not have to set dimensions by hand.
Send buyers from print to the listing online.
Agents create a QR code inside the editor and style it in the brokerage’s colors, so it looks like part of the flyer, postcard, or yard sign.
For your platform
Creator and Adopter roles for brokerage control.
Brokerage teams build the templates and decide what stays locked, and agents see only the tools and fields they are allowed to change.
Listing details fill every template.
Map price, address, bedrooms, and the agent’s name to template fields once, and nobody retypes them for the next listing.
Your listing photos and logos as a built-in library.
Your own storage feeds the editor’s library, so new headshots, logos, and property photos reach every agent as listings change.
Generate listing flyers and posts on your servers.
A new listing’s details go from your platform to the engine, and the full set of designs comes back in one batch, with no editor session involved.
Files ready for print and social.
Exports cover print-ready PDF with CMYK and spot colors, PNG or JPEG for social posts, and MP4 for listing videos.
Reuse the flyers your brokerages already have.
InDesign, Photoshop, and Illustrator files open as editable templates on the web and on your servers, with layouts and layers intact.
Multi-page brochures and open house booklets.
Pages can be added, reordered, or removed at any point, and one document can mix sizes, such as a booklet and its matching social post.
Browse all capabilities
What every real estate platform requires
The strongest real estate platforms do not stop at listings and leads, they help agents promote every property with professional, on-brand materials.
Most agents are not designers
Agents care more about getting a new listing in front of buyers than about creative freedom. Templates give them a finished layout to start from, with photos and listing details as the only things to change.
Every piece has to carry the brokerage
State advertising rules require the brokerage name in agent advertising, and some states also require each agent’s license number. Locked regions keep those details in place, and text variables fill them from your data.
The same listing facts belong in every format
Price, address, bedrooms, and square footage appear on the flyer, the postcard, and the social post. Text variables pull those details from your listing data, so no one retypes them and every piece stays current.
Creation should stay inside the platform
Sending agents to outside design tools breaks the workflow, weakens brand control, and leaves finished materials outside your product. Brokerages also use marketing support to recruit and keep agents, so it has to sit where agents already work.
One listing needs every channel
Social media is the top lead source for agents, while flyers, postcards, and signs still go to print and many listings get a video. One editor exports print-ready PDF with CMYK and spot colors, every social format, and MP4.
Real estate platforms create more value when agents can promote every property, on-brand and with the right details, without leaving the platform.
One creative engine across your real estate platform
The same engine renders flyers, postcards, signs, social posts, and video consistently across web, tablet, and mobile, with that surface exposed programmatically. Generate the full set for a new listing on your servers, or open it in the editor for the listing agent to adjust. Same scene, same fidelity, no export-and-reimport in between.
Template-driven listing materials
Structured starting points for flyers, postcards, signs, and social posts.
Brokerage control, agent personalization
Agents edit only the fields you allow, photos, listing details, and their own contact information.
Cross-platform consistency
Same creation experience on web, tablet, and mobile, no rebuild per surface.
From first integration to working listing workflows, fast
Most teams start with a focused proof of concept, validate the editing flow with agents, and then expand into brokerage templates, listing data, automation, and production rollout. With CE.SDK Agent Skills, your AI coding assistant can set up that first integration for you.
Start with a working editor
Pick a starter kit for React, Vue, Angular, Next.js, or mobile, or let your AI coding assistant scaffold the editor with CE.SDK Agent Skills, and get it running in your platform.
Configure the editor for agents
Apply your brand theme, scope the toolbar to what agents need, and set which elements brokerage templates lock in place.
Connect templates and listing data
Build flyer, postcard, sign, and social templates, bind text variables to your listing fields, and set up server-side generation for new listings.
Test and roll out
Pilot with one brokerage or office, test across the platforms your agents use, then go live. Our solutions team is available throughout integration.
Why real estate platform teams trust IMG.LY
Built for non-designer adoption
Agents, teams, and office staff need a workflow that feels approachable, not a professional design tool that requires training.
Faster validation, lower build burden
Teams can prove the workflow early, avoid building editing infrastructure themselves, and keep engineering focused on what differentiates the platform.
Brokerage control across every office
Templates, brand kits, and locked details apply to every agent, office, and franchise from one setup.
One engine across formats and platforms
Support print, social, and video output across web, mobile, and server-side workflows from one creative foundation.
More from IMG.LY
Real Estate Video Editor
Listing videos with templates, branded text, and platform-ready export.
Real estate platforms are no longer judged only by how well they manage listings
They are also judged by how easily agents can promote them. IMG.LY helps you embed that creation layer directly into your platform, with brokerage templates, locked brand and disclosure details, listing data automation, and one creative engine across web, mobile, and your servers.
Real Estate FAQs
Yes. Agents start from locked templates with placeholders for photos and listing details, so they change what the brokerage allows and nothing else. The toolbar is configurable, so you can show agents only the tools they need.
Yes. Templates use text variables for fields such as price, address, bedrooms, and the agent's name, and your platform passes in the values from its own listing data. On your servers, the same engine can generate a full set of flyers, postcards, and social posts for a new listing without anyone opening the editor.
Brokerages define brand kits and lockable templates once, and every agent works inside them. Template authors use the Creator role to design and set locks, while agents use the Adopter role, which limits them to the changes the template allows, such as their own photo and contact details.
Yes. Template authors place the brokerage name, license numbers, and disclosures in locked elements that agents cannot move or delete, and text variables fill each agent's license number from your platform's data. Your brokerage customers decide which details their state requires, and the templates keep those details on every piece.
Yes. The editor imports InDesign (IDML), Photoshop (PSD), and Illustrator (AI) files on the web and on the server, with layouts and layers intact, so brokerage designers turn existing flyers into templates instead of rebuilding them.
Yes. The iOS and Android editors use the same templates and brand kits as the web editor. Agents can take photos or record video with the device camera, drop them straight into a design, and record a voiceover for a listing video.
Print-ready PDF with CMYK and spot colors, PDF/X through the plugin on web and server, plus PNG and JPEG for social posts. Listing videos export as MP4 on web, iOS, and Android, and in the web editor agents see bleed and margins while they design print pieces.
Yes. Beyond the complete CE.SDK documentation, IMG.LY's solutions team offers different levels of support based on your license type. To explore your use case and get started, contact the team directly.