Build a greeting card editor on any platform
Whether anniversary cards, thank you cards or wedding invitations, build for any use case, deploy on any platform.
Trusted by 100+ industry leaders
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate.
Stefano Fornari
CTO, Funambol
We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case.
Carem Pereira
SCRUM Manager, HP
Built for platforms where the design experience matters as much as the product
Help customers make a card that feels theirs
Photo upload, text editing, and expressive design tools give customers enough creative control to make a card feel personal, without starting from scratch.
Keep every design print-ready without involving the customer
Bleed, spot colours, and design validation run automatically. Customers focus on the message. Production requirements stay invisible until export.
Scale from individual cards to bulk and mail merge orders
Connect templates to a data source and generate personalised variations at volume. Corporate campaigns, event invitations, and seasonal mailers from one approved design.
Key capabilities
For your users
Make it personal with photos and expressive text.
Photo upload, in-editor cropping, font choices, text layout, and colour options give customers the tools to move from a template to something that feels like it came from them.
Know the card will look right when it arrives.
What customers design in the editor reflects the finished printed card. Validation catches issues before checkout, not after delivery.
For your platform
Occasion-specific templates across your full catalogue.
Templates configured per card type with appropriate photo zones, text areas, and layout constraints. The same template system covers every occasion without separate implementations.
Bleed, spot colour, and PDF/X export per card type.
Print production settings configured at the template level and enforced at export. Spot colours preserved by name, bleed applied automatically, PDF/X generated without manual intervention.
Mail merge and variable data for bulk orders.
Define recipient-specific fields inside templates, name, message, address, connect a data source, and generate unique personalised cards at any volume via the headless API.
Design validation that runs during creation.
Bleed violations, out-of-bounds elements, and resolution issues surface inside the editor as customers work, before the order is placed and when fixing them costs nothing.
How to integrate the greeting card editor
Four steps from a card builder to ready-to-print PDFs.
Embed the editor
CE.SDK ships as the foundation. Configure it for greeting cards and swap pieces out as you go: panels, colours, layout. The whole interface is customizable down to individual buttons.
Open Theming Demo
Provide on-brand greeting card templates
Design any number of greeting card templates with placeholder zones, locked brand elements, and configurable editing constraints. Customers start with professionally designed layouts that fit the occasion instead of a blank canvas.
Open Placeholder Demo
Personalize copy and recipients with variable data
Tag any text or image element as a variable inside the template, recipient name, message, address, and connect a data source. The headless API generates a unique personalized card for each record without a manual editor session per recipient.
Open Variable Data Demo
Export production-ready cards
Bleed, safe area, and DPI checks run while customers are still editing. PDF/X exports come out with the right colour profile applied. No manual preflight.
Open Validation Demo
One engine across web, mobile, and server
Customers design on desktop, review on mobile, and platforms generate bulk orders server-side. IMG.LY runs one shared creative engine across all of these contexts, so templates, rendering behaviour, and print constraints stay consistent from the customer editor to the finished card.
The same creative experience on every device
Customers who start a card on desktop and return to it on mobile find the same tools, the same template, and the same design waiting for them, without losing any edits between sessions.
Print rules defined once, applied to every output
Bleed margins, spot colours, and PDF/X export settings are configured at the template level and enforced automatically, whether a single card or a batch of thousands is being generated.
Server-side generation for bulk and mail merge orders
Generate personalised card variations programmatically via the Node.js renderer. Corporate campaigns, event invitations, and seasonal mailers produced at scale without a manual editor session per recipient.
How PostBuddy Launched Personalized Direct Mail for E-Commerce Without Building a Custom Editor
4×
difference in A/B-tested campaign performance
3
Nordic markets reached (DK, SE, NO)
0
custom editor maintenance — embedded SDK instead
PostBuddy is a Denmark-based startup modernizing direct mail marketing — enabling e-commerce brands to create, personalize, and automate postcard campaigns integrated with their online workflows.
It’s hard to imagine we could have launched PostBuddy without a design editor SDK. Customers want an integrated experience, and we needed to channel our limited resources into our core mission, not a custom editor.
PostBuddy
Challenge
PostBuddy needed an embedded design editor that lets non-technical e-commerce users create print-ready postcards with personalization and variable data — without burning early-stage engineering on a custom editor.
Solution
Integrated CE.SDK to deliver an in-app design experience with mail merge, custom branding, and template guidance for streamlined postcard creation.
- 4× performance gap between A/B-tested designs proved design variation matters.
- Expanded reach into Sweden and Norway on top of the Danish home market.
- Engineering stayed focused on PostBuddy’s core direct-mail automation.
Why greeting card platforms trust IMG.LY
Built for occasion-driven creative experiences
Templates, photo tools, typography, and expressive design options are configured around the moments customers are designing for, not around a generic design canvas they have to adapt themselves.
Print correctness without customer education
Bleed, spot colours, and PDF/X export are configured once and enforced automatically. Customers never need to know these requirements exist. Production quality is structural, not dependent on what they do inside the editor.
Scales from a single card to a bulk campaign
The same infrastructure handles an individual customer designing a wedding invitation and a corporate team generating a 10,000-piece seasonal campaign. Variable data and server-side rendering handle volume without architectural changes.
One integration across every platform
Web, iOS, Android, and server. One SDK, one set of templates and print constraints, consistent rendering wherever customers create and however platforms generate at scale.
More from IMG.LY
Greeting card platforms are judged by how the card makes the recipient feel
That starts with how the sender felt designing it. IMG.LY helps you build a creation experience that makes every card feel considered, with occasion-specific templates, photo tools, expressive typography, print validation, and one engine across web, mobile, and server.
Greeting Card FAQs
The SDK supports any card type, anniversary cards, birthday cards, wedding invitations, thank you cards, seasonal greetings, and more. Templates, photo zones, and text layouts are configured per occasion type, so the editor adapts to each card without a separate implementation.
Yes. Photo upload, cropping, brightness and contrast adjustment, and in-editor placement are all available inside the design flow. Customers work with their own images without leaving the editor or using a separate tool before upload.
Tag any text or image element as a variable inside the template, recipient name, personalised message, address, and connect a data source. The headless API generates a unique personalised card for each record. Bleed, spot colours, and validation apply to every output automatically.
Design validation runs continuously inside the editor as customers work. Bleed violations, elements outside the safe zone, and low-resolution images are flagged before the order is placed. Bleed margins and PDF/X export settings are configured at the template level and applied automatically at export, independent of what the customer does inside the editor.
Yes. Bleed margins, spot colour preservation, and page clippings are configured per card type and enforced at export. PDF/X files are generated with production settings applied, ready for your print backend without manual preflight.
The SDK runs on web (React, Angular, Vue, Next.js, Svelte), iOS, Android, and server via Node.js. The same templates, print constraints, and rendering behaviour apply across all of them.
Yes. IMG.LY's solutions team provides different levels of support based on your licence type. Contact the team to discuss your specific greeting card use case and product range.