IMG.LY vs. PitchPrint
The PitchPrint alternative for print shops that want product personalization in their own store and apps.
What makes IMG.LY the best PitchPrint alternative?
Runs where you deploy it
IMG.LY runs on servers you choose, in the cloud or on your premises, and designs and customer files stay in systems you manage.
Native iPhone and Android apps
Add IMG.LY to your own iPhone and Android apps and use the same templates as on your website.
PDF/X with a built-in check
Files export as PDF/X-1a, X-3 or X-4 with your print shop’s color profile, and a check flags rule violations.
Batch print files on your servers
Feed records from a spreadsheet or database into a template, and IMG.LY outputs one print-ready file per customer on servers you run.
What our clients say about us
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate.
Stefano Fornari
CTO, Funambol
We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case.
Carem Pereira
SCRUM Manager, HP
IMG.LY vs. PitchPrint at a glance
| Feature | IMG.LY | PitchPrint | Notes |
|---|---|---|---|
| Primary Use Case | IMG.LY adds design editing and print-ready output to the product you already sell, and also handles video and general design. | A hosted product customizer for print shops: customers personalize templates on the shop's own product pages, and every submitted order returns a production-ready PDF. | IMG.LY becomes part of the product you sell. PitchPrint is hosted and returns a print PDF to the shop for every order. |
| Target Audience | Printers, print-on-demand services, gift and photo retailers, label and packaging producers and brand portals that want shoppers or staff to personalize products inside their own platform. | Print companies and online shops selling customizable business cards, flyers, calendars, t-shirts, mugs, envelopes and phone cases, on an existing store or a new one. | Print businesses and web shops are in both audiences. IMG.LY is still an SDK, but its Agent Skills put an AI coding agent in charge of the setup. |
| Technical Approach | IMG.LY goes into your own web, iOS, Android, desktop or Node.js code and runs on whatever hosting you choose. Keep the bundled editor, put your own UI on top, or automate with no UI at all. | Runs as software as a service: a store plugin or a JavaScript client loads the browser editor into your pages, while uploads and most of the processing run on PitchPrint's servers. | IMG.LY lives in your code on hosting you pick. PitchPrint loads its editor into your pages and handles uploads and most processing on its own servers. |
| Advanced Design Editing | Multi-page print layouts combine vector shapes, images and fine typography, including text on a path. Colors can be CMYK or spot, and on the web, users reshape vectors anchor by anchor. | The editor places text, shapes and pictures on multi-page designs sized in physical units, and text boxes come in standard, wrapping and curved forms. | Multi-page layouts and curved text appear in each. IMG.LY adds spot and CMYK colors plus point-by-point vector edits. |
| File Format Support | IMG.LY reads and writes JPEG, PNG, WebP, SVG, PDF/X, plain PDF, MP4 and a native scene format. Layered Photoshop (PSD) files and InDesign (IDML) documents import intact, EPS and Illustrator (AI) logos arrive as editable vectors, and designs export to IDML, or to PSD on a server. | Customers upload PNG, JPEG, GIF and SVG, plus PDF, Illustrator, CorelDraw, TIFF and EPS depending on the plan, and admins can import PDFs as editable designs (beta). Output is PDF, PNG or JPEG. Importing layered PSD or IDML files is not documented. | Layered PSD and InDesign files stay intact in IMG.LY. PitchPrint accepts uploads such as CorelDraw and TIFF on some plans and outputs PDF or images. |
| Print Production | The PDF/X Exporter writes PDF/X-4, X-3 or X-1a files in a browser or a Node.js backend using your printer's ICC profile and flags any PDF/X violation ahead of preflight. Files carry bleed and trim boxes, die-cut lines and spot colors. | Colors can carry CMYK and spot values, PDFs use a chosen ICC profile, and optional cut marks follow the bleed. Ghostscript can convert files to PDF/X-3. PDF/X validation is not documented. | Each handles CMYK, spot colors and ICC profiles. IMG.LY writes PDF/X directly and validates it, and PitchPrint reaches PDF/X-3 through Ghostscript. |
| Templating & Dynamic Editing | Templates set placeholders, locked elements and text variables, and layouts adjust to whatever goes in. One template serves live editing and automated runs, and protected zones keep artwork off spines and die cuts. | Admins can lock items against moving, selecting, deleting or text edits and turn shapes into click-to-upload photo placeholders. Chains sync repeated text, photos and colors; hooks move items when their host resizes. | Each template can lock items and hold photo placeholders. IMG.LY reuses one template for live and automated work, and PitchPrint links repeated items with chains. |
| Variable Data Publishing | One template drives a single live order or a large batch, rendered from the same file customers edit, and throughput rises with the servers you add. | On higher plans, customers can upload a CSV or Excel file and map its columns to design elements, and the submitted PDF holds one page per record. | IMG.LY turns the template customers edit into server batches. On higher PitchPrint plans, customers map their own spreadsheet columns. |
| Creative Automation | The headless Node.js engine merges records from spreadsheets, databases or your own APIs into templates and outputs personalized print files while the editor stays closed. | The Spark API turns one design template plus a list of records into separate projects and print-ready PDFs without opening the editor. Each record can replace text and load images. | Each automates batches without opening an editor. IMG.LY reads from databases and your APIs, and PitchPrint does it through its Spark API. |
| AI Capabilities | AI plugins generate images, remove backgrounds and refine text inside the editor, and their requests can route through the AI Gateway. The CoDesign SDK lets your own product's agent build branded designs that users then refine in the browser. | Shoppers get beta AI tools in the editor: background removal, text to image, upscaling, outpainting, smart replace and sketch to image. An AI agent toolkit for your product is not documented. | Image generation and background removal come with each. IMG.LY adds the CoDesign SDK for agents in your product, and PitchPrint's AI tools for shoppers remain in beta. |
| Product Mockups | Two web starter kits put designs on products: the Mockup Editor for posters, apparel, postcards and business cards, plus a 3D Mockup Editor that adds 3D libraries for live previews. | A non-printing template layer shows the design on a product photo. Depending on the plan, 3D View lets shoppers rotate and zoom it on a provided or uploaded OBJ model. | Each offers live 3D previews. IMG.LY's version comes as a starter kit, and PitchPrint's 3D View works from OBJ models on some plans. |
| Asset Management | Plug in your DAM or any asset source you write, so product shots, logos and artwork never leave the storage you run. | Admins sort pictures, backgrounds, fonts, text art and colors into category libraries and choose which ones each design loads. Shoppers can add Pixabay photos. Connecting your own DAM is not documented. | IMG.LY draws assets from your DAM or sources you write. PitchPrint keeps category libraries in its admin and adds Pixabay photos. |
| User Interface | IMG.LY ships a full editor UI you can theme and rearrange, plus APIs to embed single components or build a UI from scratch. | The ready-made editor opens full window, inline within the product page, or as a bare canvas in mini mode. Admins can edit each layout's HTML and set a different layout per design. | IMG.LY's UI can be themed, rearranged or assembled from single components. PitchPrint offers three display modes and editable layout HTML. |
| White-labeling | No IMG.LY logo appears anywhere in the editor, and every theme, color and component can take your brand for OEM or enterprise use. | White-label branding is available depending on the plan. Admins pick from built-in color themes and add their own CSS to the designer, and a short script can rewrite interface labels. | IMG.LY shows no logo of its own. White-labeling in PitchPrint depends on the plan, and custom CSS restyles it. |
| Interactive Editing | GPU-accelerated editing updates as users work, and browsers, native apps and desktop apps show the same visual result. A web starter kit, Design Validation, catches designs that would not print correctly. | Shoppers place shapes, text and images right on the canvas, which can snap items and outline them on hover. An optional DPI check warns when an uploaded photo's resolution is too low. | Print checks run in each, through a validation kit in IMG.LY and a DPI warning in PitchPrint. |
| Multi-Layer Editing | Users stack as many video, shape, text and image layers as they need, then blend, group or mask them. On the web, a panel lists pages and layers so users can reorder, rename, hide and lock elements. | Designs stack images, text and shapes, which can be made transparent, masked or grouped, and tags can pin an item to the top or bottom. A layers panel is not documented. | Masking and grouping work in each. IMG.LY also has a layer panel, video layers and blend modes. |
| Cross-Platform Support | A single engine runs natively in browsers, on iOS and Android, in Electron and macOS desktop apps, and on servers through Node.js, and its output looks identical on each. | Works in current desktop and mobile browsers, including iOS Safari and Chrome for Android. iPads get the desktop editor and phones a reduced mobile layout. A native mobile SDK is not documented. | IMG.LY reaches native phone and desktop apps. PitchPrint stays browser-only and trims its layout on phones. |
| Customizability | IMG.LY matches your colors, fonts, spacing and corner radius, offers a light and a dark theme, and lets you localize every label. Its Feature API hides tools, and four roles set what each user may change. | The editor ships in 35 languages that merchants can edit or extend, admins choose a color theme, and per-design settings hide tabs and switch modules on or off. | IMG.LY reaches from brand styling down to single tools. PitchPrint offers 35 editable languages, a choice of color themes and tab settings for each design. |
| Extensibility | Write plugins for new tools, asset sources or render steps; the core SDK stays untouched, so updates install cleanly. | Custom JavaScript runs as the editor loads and can listen for or fire editor events. Registering new tools or asset sources is not documented. | IMG.LY takes new tools and sources as plugins. PitchPrint allows custom JavaScript that reacts to editor events. |
| Ease of Integration | Guides and samples cover each platform, and Agent Skills let an AI coding agent build a working web project from a plain-language request. The evaluation includes the complete SDK. | Supported stores need no programming to set up, and a custom site adds jQuery and PitchPrint's script, then opens the editor using an API key and a design ID. | PitchPrint needs no code on supported stores. IMG.LY evaluators get the full SDK and AI-assisted setup through Agent Skills. |
| E-commerce Integrations | In the store you run now, whether on WooCommerce, Shopify, a print platform or a store you built yourself, IMG.LY handles the design step. Catalog, checkout and fulfillment stay in that store. | Integrations for WooCommerce, Shopify, OpenCart, PrestaShop, BigCommerce, Ecwid, 3DCart and VB Media put a Customize button on product pages, and most platforms attach print files to the order. | WooCommerce and Shopify work with each. PitchPrint also plugs into OpenCart, PrestaShop and others, and IMG.LY fits a custom-built store. |
| Flexible Rendering Approach | Edits draw on the user's device GPU. Scripted server jobs run on the Node.js SDK and GPU exports run on the CE.SDK Renderer. The pixels match on every path. | The editor is JavaScript that runs in each shopper's browser, and PitchPrint's servers produce the print files. Rendering on servers you host is not documented. | Customers edit locally in either one. IMG.LY can move print rendering to servers you run, and PitchPrint keeps it on its own. |
| Production Readiness | Large enterprises produce millions of assets every month with IMG.LY, and support tiers include integration help. | A hosted service on AWS that updates every store automatically, copies uploads, projects and designs to a backup region, and adds priority support on higher plans. | Support tiers exist on each side. IMG.LY's include integration help, and PitchPrint keeps every store updated and backs up data to a second region. |
| Scalability | Asynchronous rendering and load balancing share work between clients and servers, and batch size has no cap. | PitchPrint's newest PDF engine, still a work in progress, can give each render its own serverless environment. | IMG.LY balances the load across clients and servers. PitchPrint's serverless PDF engine is still being built. |
| Storage & Data Ownership | Designs, uploads and customer records live on infrastructure you run, and no outside storage or third-party service is required. | Pictures and PDFs sit on Amazon S3 and designs on PitchPrint's servers, and merchants can download any of their files at any time. Self-hosting is not documented. | IMG.LY keeps it all on infrastructure you run. PitchPrint keeps files on Amazon S3 and its own servers, and merchants may download them whenever they like. |
| Clear Pricing Model | Enterprise licenses are priced on usage volume and how widely you deploy, and the evaluation covers the full SDK with no seat limit. | Plans are tiered subscriptions, completed projects beyond a plan's monthly allowance carry a usage fee that drops with volume, and PitchPrint takes no commission or revenue share. | IMG.LY prices licenses on usage and deployment breadth. PitchPrint charges a subscription and per-project fees beyond the plan, but no commission. |
| Support & Documentation | IMG.LY publishes platform guides and API references. Its enterprise support includes direct consultation with engineers. | Store setup guides, admin tutorials, sample builds and API reference pages, plus help by email, ticket or live chat. | Each publishes guides and API references. IMG.LY enterprise customers can talk to engineers directly, and PitchPrint answers by email, ticket or chat. |
Key capabilities
Learn more about some of the functionalities of IMG.LY’s SDK.
Editing
Printing
PDF/X export.
Produce press-ready PDF/X in a web browser or in Node.js, set to the color profile your print shop uses.
Cutout lines.
Create and customize cutout shapes for web-to-print.
Printer’s marks.
Mark pages for cutting with crop and registration marks, tuned by offset, length and weight, and give each side its own bleed from the Print Setup panel on the web.
CMYK & spot color support.
See on screen how CMYK will print, from rich black to tinted inks, and keep spot colors accurate inside gradients and drop shadows.
Templating
Design templates.
Create role based design templates to jumpstart users’ creativity.
Placeholders & lockable designs.
Constrain templates to guide your users’ design and ensure brand consistency.
Photobook editor.
The web Photobook Starter Kit fills page layouts with photos automatically and exports PDF/X-4.
Picking a web-to-print editor
Three guides for print businesses weighing a hosted customizer against an editor SDK inside their own store.
See how eight editor SDKs compare
IMG.LY, PitchPrint and six other web-to-print editors side by side: what each one does well and where each one stops.
Choose a variable data printing tool
Tools of three different kinds all go by the variable data printing label. The guide sorts them by criteria and limits, and shows which buyer each one suits.
Plan AI features for print customers
Ten generative AI use cases for web-to-print, from text to image and upscaling to vectorized logos, and the print realities to plan for.
Check out other use cases
Learn more about related solutions.
Apparel Designer
Whether t-shirts, hoodies or caps, build for any use case, deploy on any platform.
Get in touch
Contact our sales team to learn more about licensing options and get access to our AI plugins for CE.SDK.
FAQs
IMG.LY is a strong choice for product personalization in a store you control and in native phone apps. It runs on your servers too, and its PDF/X export flags rule violations.
PitchPrint is a hosted customizer that store plugins or a JavaScript client add to product pages, and PitchPrint's servers store and render the files. IMG.LY is an SDK for your own product, whether on the web, in mobile or desktop apps or on servers, and your data stays on infrastructure you control.
PitchPrint is hosted on AWS. Picture and PDF files are stored on Amazon S3, design files on its own servers. IMG.LY can be hosted anywhere, from public or private clouds to your own machines, and the print files are made inside your own setup.
PitchPrint has integrations for Shopify, WooCommerce, BigCommerce, PrestaShop, OpenCart, VB Media, Ecwid and 3DCart that add a Customize button and attach print files to orders. IMG.LY becomes the design step in your current store or custom build, and the store keeps checkout and fulfillment.
Yes. PitchPrint's print PDFs carry CMYK and spot colors, an ICC profile you choose and optional cut marks, and its Ghostscript step can produce PDF/X-3. IMG.LY exports the main PDF/X versions (X-4, X-3 and X-1a) in browsers and in Node.js, and points out rule violations before the file reaches your printer.
PitchPrint works in mobile browsers: iPads load the full desktop editor, phones a reduced layout. IMG.LY runs natively in iPhone and Android apps, Flutter or React Native ones included.
PitchPrint gives shoppers beta AI image tools, including upscaling, outpainting and background removal, at an extra charge. IMG.LY plugins put image generation, text refinement and background removal into the editor. Agents you build can also create designs in IMG.LY by way of the CoDesign SDK.