GenAI Benchmarks

“I want to generate product ads”

Hero images, campaign backgrounds and ad variants, generated per SKU or per audience inside your platform. What matters: composition that leaves room for copy, brand-color fidelity, and unit cost at campaign volume.

Marketing & ad creative
E-commerce imagery
The benchmark avocado mascot directing a perfume-bottle photo shoot from a director’s chair with a megaphone
Scores

Recommended models

Same measurements as the main rankings, weighted for this job. The weight matrix is 100% covered by scored criteria (auto tier plus the interim Claude-VLM quality tier); any criterion still awaiting review is excluded and the weights renormalized, never faked.
Pilot dataset (pilot-0), weighted for marketing & ad creative.
  Use-case score Criteria covered $ / image
1. Nano Banana 2 Lite
Best fit
4.12 / 5 100% $0.020
2. Seedream 5.0 Lite 3.99 / 5 100% $0.020
3. Seedream 4.5 3.93 / 5 100% $0.048
4. FLUX.2 3.84 / 5 100% $0.013
5. Nano Banana 2 3.75 / 5 100% $0.100
6. FLUX.2 [dev] Turbo 3.73 / 5 100% $0.015
7. GPT Image 1.5 3.73 / 5 100% $0.120
8. Gemini 2.5 Flash Image 3.73 / 5 100% $0.039
9. FLUX.2 [pro] 3.67 / 5 100% $0.040
10. Qwen-Image 3.62 / 5 100% $0.030
11. Ideogram 3.0 3.40 / 5 100% $0.060
12. Luma Photon 3.39 / 5 100% $0.019
13. Nano Banana Pro 3.19 / 5 100% $0.360
14. Recraft V3 3.12 / 5 100% $0.040
15. Stable Diffusion 1.5 2.57 / 5 100% $0.010
Want the raw numbers instead? See the full model rankings
Methodology

How this is weighted

Ad creative lives or dies on composition: the image has to leave room for the offer, the logo and the CTA, so it leads the matrix. Adherence, brand color and cost share the second tier because campaign variants are generated in volume against a brief; resolution, text and latency matter less for assets that are finished in an editor before trafficking.

Weights are provisional (pilot-0) and published in full; the reviewed matrix ships with the frozen suite. Read the methodology
  • Composition 25%
  • Prompt Adherence 15%
  • Color Accuracy 15%
  • Cost 15%
  • Resolution 10%
  • Text Accuracy 10%
  • Latency 10%
Evidence

The evidence: Nano Banana 2 Lite

Nano Banana 2 Lite takes the top spot where this job puts its weight: composition at 4.8 / 5 (25% of the matrix), prompt adherence at 4.7 / 5 (15% of the matrix) and cost at 4.0 / 5 (15% of the matrix).

The best-fit model's results on the benchmarks that matter for this use case. Click through for the full cross-model comparison.
Nano Banana 2 Lite: Two-Color Illustration

Two-Color Illustration

Nano Banana 2 Lite: Banner with Negative Space

Banner with Negative Space

Nano Banana 2 Lite: Object Counting & Placement

Object Counting & Placement

Nano Banana 2 Lite: Duotone Portrait

Duotone Portrait

Takeaway

The last mile: what no model delivers

Models reserve negative space well, but they miss exact brand hexes and cannot place your logo, legal line or localized copy. Ad production at volume works as a pipeline: generate the background, then compose brand elements and text as deterministic layers on top, so every variant stays on brand without a regeneration lottery.

AI Editor

Generate with any model. Finish in the AI Editor.

Give your users the control they need to be productive with generative AI. The IMG.LY AI Editor turns marketing & ad creative generations into finished, on-spec assets: background removal, brand kits and editable text on a real canvas.

Explore the AI Editor Open Demo
IMG.LY AI Editor: generative image tools next to manual editing controls on a canvas