Streamline Asset Production Across Teams

Say goodbye to design bottlenecks and scale asset production with ease.

CreativeEditor SDK, our embeddable design editor, enables you to automate design processes and generate on-brand marketing materials for any platform and format.

Available for

500M+

video and photo creations are powered by IMG.LY every month
HP
Shopify
Reuters
Hootsuite
Semrush
Shutterfly
Sprout Social
One.com
Constant Contact

Supercharge Team Productivity

Challenge

Design teams struggle to meet the demand for a continuous flow of fresh content.

Solution
Introducing Template-Based Design Editing

Empower your design team with smart templates, to effortlessly create customizable assets. These templates adapt swiftly to the unique needs of other teams, eradicating design bottlenecks, alleviating overworked teams, and ensuring deadlines are met without compromise.

Challenge

Maintaining a consistent brand identity across various marketing assets can be difficult.

Solution
Ensure Brand Consistency with Lockable Designs and Constraints.

Thanks to lockable designs and placeholders, your design team can control how others interact with the design, ensuring that every asset stays on-brand.

Challenge

Creating marketing assets for all channels and delivering personalized creatives, while ensuring a cohesive message and design, is time-consuming.

Solution
Automate Multi-Channel Publishing with Ease

Automatically generate on-brand content variations for digital output. Tag text as variable and images as placeholders, connect the template to a database, and generate countless variations.

Challenge

Teams require a flexible design editor that covers all types of assets.

Solution
Combine Video and Static Designs Effortlessly.

Our SDK is uniquely designed to handle both video and static designs, making it the go-to choice for comprehensive asset creation & management.

Challenge

Teams depend on third-party tools for storing brand creatives.

Solution
Integrate Customizable Content Libraries.

Offer a custom content library with brand creatives, logos, vector graphics, stock photos and templates. Easily integrate with third-party providers or your own asset management system.

Challenge

Building a solution from scratch takes a considerable amount of time and resources.

Solution
Integrate Powerful Design Editing with a Few Lines of Code.

Thanks to our developer-first focus and comprehensive documentation, the integration process is quick and easy. Our team of experts is ready to provide support and assistance throughout to get you up and running quickly, saving valuable time and resources.

Challenge

Training customers and teams and familiarizing them with new tools is time-consuming.

Solution
Match the Editor UI to Your Use Case Effortlessly.

Our SDK ships with out-of-the box UIs optimized for use cases from simple template adaptations to complex print designs. A headless API allows you to build entirely custom editor UIs to perfectly fit any use case.

Everything you need

Key Capabilities

Extensive features to serve any use case and enable a smooth and enjoyable creation process.

Templating

Design Templates

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Web
Mobile

Create role based design templates to jumpstart users’ creativity.

Text Variables

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Web
Mobile

Enable mass personalization and creative automation by embedding variables.

Placeholders & Lockable Designs

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Web
Mobile

Constrain templates to guide your users’ design and ensure brand consistency.

Configurable Presets

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Web
Mobile

Enforce a consistent aesthetic across all creations by using preset filters, adjustments, fonts, and crop ratios.

Customizability

Build Custom UIs

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Web
Mobile

Use the headless API powering all creative operations to implement an entirely custom UI.

Theming

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Web
Mobile

Change the editor theme to fit seamlessly with your app.

Media Libraries

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Web
Mobile

Set up custom libraries that are easily sortable.

Toolbar Customization

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Web
Mobile

Reposition toolbar elements, change icons, or rename tools to fit your use case.

Internationalization

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Web
Mobile

Add support for additional languages, and customize any button label.

Export Options

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Web
Mobile

Export designs in JPG, PNG, or PDF with custom quality, page ranges, and dimensions.

Editing

Transform

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Web
Mobile

Crop, flip, and rotate with ease. Preset crop ratios to common formats.

Trim

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Web
Mobile

Set the start and end time of videos.

Filters

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Web
Mobile

Over 60 state-of-the-art filters allow users to control the style and mood of their creations.

Adjustments

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Web
Mobile

Fine-tune designs with an exhaustive set of adjustment operations such as brightness and contrast.

Effect & Blur

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Web
Mobile

Add a unique mood to designs with effects & blur.

Element Snapping

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Web
Mobile

Snap stickers and text to control points for more precise placements.

Blend Modes & Grouping

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Web
Mobile

Define the blending behavior and grouping.

Undo & Redo

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Web
Mobile

Allow users to undo and redo all editing operations.

Printing

Cutout Lines

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Web
Mobile

Create and customize cutout shapes for web-to-print.

CMYK/ Spot color support

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Web
Mobile

Integrate CMYK and Pantone color spaces, customized color libraries, including your brand's colors.

Camera Features

Dual Camera

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Web
Mobile

Record from one or multiple cameras.

Timer

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Web
Mobile

Set a countdown (3s, 10s, or custom number) before starting recording.

Speed

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Web
Mobile

Define time-lapse & slow-motion settings.

React

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Web
Mobile

Record simultaneously with the front & back camera.

Composition

Timeline

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Web
Mobile

Arrange videos and elements on a timeline.

Asset Libraries

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Web
Mobile

Add custom assets for filters, stickers, overlays and frames.

Voiceover

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Web
Mobile

Record a voiceover.

Split

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Web
Mobile

Split video into multiple clips.

Merge Video

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Web
Mobile

Pick, edit and merge several video clips into a single visual sequence.

Video Collage

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Web
Mobile

Arrange multiple videos on a single page for immersive video collages.

Overlay Audio

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Web
Mobile

Add audio files to videos and set the mood through music or narration.

Your partner in crime

Why IMG.LY ?

Battle-tested

Our SDK has matured in demanding environments, powering 500+ million creations per month.

Scalable & Future-Proof

We regularly release new features and improvements to help you stay ahead of industry shifts.

Customization

Our SDK can be flexibly customized, you can even build custom UIs and extend the editor functionality.

Cross-platform

Our SDK is optimized across platforms ensuring consistent rendering and interoperability.

More to discover

Explore Our Showcases

See how IMG.LY looks and feels.
Check out our
showcases
And there’s more

Check Out Other Use Cases

Learn more about related solutions.
Variable Data Printing

Variable Data Printing

Enable mass-personalization in your design & print workflows.
Creative Automation

Creative Automation

Automate & scale content creation with ease.
Apparel Designer

Apparel Designer

Whether t-shirts, hoodies or caps, build for any use case, deploy on any platform.
Print Personalization

Print Personalization

Streamline personalization for your print products.
Stories, Reels & Short Video

Stories, Reels & Short Video

Delight users with intuitive way to create stories, reels, and short videos.

More From IMG.LY

IMG.LY for Print

Embrace the potential of personalized prints and variable data printing.

IMG.LY for Marketing Tech

Scale and automate any creative workflow.

Camera SDK

Make in-app recording easy with our Camera SDK.

Photo Editor SDK

Bring beautiful photo editing to your applications.

Creative Editor SDK

Empower your users with an easy-to-use design editor.

IMG.LY for Social Media

Unleash your users' creativity & leverage user generated content.

IMG.LY for DAM

Empower users to create, collaborate , and automate design tasks in your app.

Video Editor SDK

Powerful video editor for your iOS, Android, and web applications.

What Our Clients Say About Us

IMG.LY’s solution engineers did a deep dive on our business case and helped us implement a custom print kiosk UI

André Albrecht
Digital Solution Manager
 @ 
Brother

Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.

Jeanine Zaalberg
Product Manager
 @ 
Swiss Post

Our app has photo-editing at the very core of its experience and the editor has been invaluable in making that vision happen. There are no other tools on the market up to the quality of PE.SDK.

Toby Green
Lead Developer
 @ 
Elbi

Get In Touch

Interested?
Reach out to our sales team or start a free trial.

FAQs

What is the difference between creative automation and variable data printing?

Creative automation refers to the general process of programmatically creating or editing designs, all aspects of a design are subject to change whether colors, fonts or element position. In addition a data source can be used to update dynamic elements of the design.
Variable data printing refers specifically to using data to create variations of a specific design template. The designs thus created are then further processed in a down-stream printing workflow producing physical prints.

Can I implement roles and permissions using the SDK?

While there is no functionality included with the editor that allows implementing roles and permissions you can use any backend technology or framework to control access to the editor. Furthermore our SDK features are extendible allowing for hooks where permissions can be checked and the editor behavior customized accordingly.

What products & materials can I personalize with the SDK?

Thanks to a fully customizable UI, you can easily use our editor for personalization of paper prints, such as postcards, greeting cards, wedding invitations, and packaging; apparel (t-shirts, tote bags, caps, or shoes); and marketing materials - brochures, flyers, and catalogs.

Can we integrate our own assets (Sticker, Frames, Overlays)?

Yes, absolutely! Please refer to our documentation for more information on that topic.

Can I decide on which features to implement?

Yes, you have full control over which features you decide to use. You can configure the toolbar on mobile and on web you can interface with the API directly to build the exact feature you need.

Which platforms/ frameworks are supported?

Our IMG.LY SDK is suitable for web and mobile (Android & iOS). Supported frameworks are React-Native, Flutter, Ionic, and Cordova for mobile and React, Angular, Svelte and Vue.js for web. For more information, please visit our Guides.

Can I import existing designs files into the SDK?

You can always import individual elements as PNG, JPG or SVG, we are currently working on importers for PDF and the most common design file formats.

Which export file formats for print do you support?

All CreativeEditor SDK scenes can be exported in PNG, JPEG, TGA, BIN, and PDF. See the export guide in the documentation for more information on exporting scenes.

Can I enable/ disable a function by default?

Yes, you have full control over the Editor’s UI and functionality. You can also take full control over the editing process with smart templates, lockable designs and placeholders.

Do you offer integration support?

Yes, apart from accessing our complete CreativeEngine documentation you can also contact our support team. We offer different levels of support based on your license type.
To explore your use case and potential solutions with us simply get in touch.

Which frameworks do you support for building custom UIs?

You can use any Javascript framework to implement a custom UI on top of our headless CreativeEngine API. You can find dedicated getting started guides for React, Vue, Angular and Svelte in our documentation.

Which server-side technologies do you support?

You can run the CreativeEngine in a Node.js environment and deploy it on any platform with Node.js support. See this guide on how to deploy on AWS for reference.

Can I try your Editors to see how it works?

Yes, we offer a free trial for all our products. You can get your free trial right now.

Can my users edit their photos using IMG.LY SDKs when they are offline?

As the editor works client-side, a permanent internet connection isn't necessary for the editor to run properly. Once the device reconnects, available updates can be installed and the export tracking will be communicated. However, if you require the SDK to work in a purely offline environment please contact our sales team to request an offline license.

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