Scale campaign creation across teams, regions, and channels
An embeddable creative SDK with templates, brand guardrails, and guided editing, so local teams, franchisees, and clients stay on-brand without central design as the bottleneck.
Scale creative without losing brand control
Reusable templates from approved creative
Distribute master designs as templates for social, display, print, and local variants.
Guided editing for non-designers
Local teams hit usable results fast without breaking the brand.
Skip the in-house editor build
Embed a production-ready creative layer instead of maintaining one yourself.
Trusted by leading platforms for branded content workflows
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate.
Stefano Fornari
CTO, Funambol
We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case.
Carem Pereira
SCRUM Manager, HP
How Digitas Germany Powers 140+ Dealer Campaigns Across 10 Automotive Brands
140+
campaigns live across 10 brands
600+
dealers creating assets self-serve
6+ mo
of build time avoided
Digitas Germany is a leading digital agency that helps brands build unified, high-impact customer experiences to accelerate business growth.
I showed the project internally to hundreds of colleagues. Everyone wants to use it for other clients. It’s a no-brainer once you see what’s possible.
Digitas Germany
Challenge
Manual, agency-driven campaign production across 9–10 automotive brands, 600+ dealers, and three languages — slow, costly, and dependent on outside teams.
Solution
A self-service campaign portal built on CE.SDK’s template engine, variable system, and server-side rendering. Dealers localize on-brand social, print, and video assets in seconds.
- 6+ months of estimated build time avoided.
- 3× more videos created per active user.
- 85% of videos now created fully in-app.
Key capabilities
Everything needed to embed brand-safe, self-service content creation into your platform.
For your users
Templates for every campaign.
Distribute master designs as reusable starting points, the right format, assets, and guardrails baked in.
Brand kits for enforcing guidelines.
Pre-defined color palettes, typography, and logo assets the editor enforces, so every asset stays on-brand by default.
For your platform
Browse all capabilities
What every brand and agency platform requires
The strongest platforms do not stop at storing or distributing content, they help teams create, adapt, and publish it without friction.
A blank canvas is not a brand workflow
Local marketers, franchisees, and client teams need a starting point. Templates reduce effort, lower anxiety, and make it easier to produce usable campaign assets quickly while preserving the original creative intent.
Templating demos
Most distributed users are not designers
The people adapting campaigns often care more about speed, compliance, and getting the job done than about creative freedom. Guided editing matters more than exposing every possible control.
Guided editing workflows
Brand consistency needs guardrails
Teams need to personalize content without changing logo treatments, approved styles, legal copy, or campaign structure. Locked regions and editable fields make that possible.
Brand-safe editing demos
Creation should stay inside the workflow
Sending users to outside tools breaks momentum, fragments approvals, and weakens control. Strong brand and agency platforms keep creation, adaptation, and publishing in one environment.
CreativeEditor SDK
Campaigns rarely stop at one output
Brands and agencies routinely need many versions of the same campaign across channels, regions, products, and audiences. Variant creation needs structure, not repetitive manual work.
Creative automation demos
Brand platforms create more value when approved creative can be adapted, localized, and published inside the campaign workflow.
One creative engine across your brand and agency workflow
The same engine renders social, display, print, and video consistently across web, tablet, and mobile, with that surface exposed programmatically. Automate variant production at campaign scale, or let an AI agent draft assets that a designer picks up in the UI (and vice versa). Same scene, same fidelity, no export-and-reimport in between.
Template-driven campaign creation
Structured starting points for common campaign formats.
Local adaptation and personalization
Distributed users edit only the fields you allow, copy, images, offers, locations.
Cross-platform consistency
Same creation experience on web, tablet, and mobile, no rebuild per surface.
From first integration to working brand workflows, fast
Most teams start with a focused proof of concept, validate the campaign editing flow, and then expand into templates, localization, automation, and production rollout.
Start with a working editor foundation
Use Starter Kits or a base integration to stand up a functioning editing experience inside your platform.
Configure the creative layer
Adapt the UI, feature set, and editing behavior to fit your campaign, approval, or distributed marketing workflow.
Add templates, assets, and output logic
Connect reusable templates, approved asset libraries, and output rules so branded content becomes easier to create and update.
Test and roll out
Validate the end-to-end content flow, refine the experience, and move from proof of concept to production.
Why brands and agencies trust IMG.LY
Built for non-designer adoption
Local marketers, franchisees, clients, and distributed teams need a workflow that feels approachable, not a professional design tool that requires training.
Faster validation, lower build burden
Teams can prove the workflow early, avoid building editing infrastructure themselves, and keep engineering focused on what differentiates the platform.
Ready for multi-channel campaign creation
Templates, video, AI, export, and automation support for the full range of branded content formats.
One engine across formats and platforms
Support design, video, and structured asset generation across web, mobile, and server-side workflows from one creative foundation.
More from IMG.LY
Brand and agency platforms are no longer judged only by how well they manage assets
They are also judged by how easily users can adapt and publish them. IMG.LY helps you embed that creation layer directly into your platform, with templates, brand guardrails, multimedia editing, structured automation, and one creative engine across campaign workflows.
Brands & Agencies FAQs
CE.SDK embeds a full creative layer directly into your platform so central teams can distribute approved templates and local users can adapt them in context. This supports workflows where head office teams, agencies, franchisees, or regional marketers need to localize campaign assets without leaving the product.
Yes. CE.SDK is built around guided, template-first creation. Locked and editable template regions mean users only interact with the parts they need to change, and the editing experience can be simplified to match the skill level and expectations of your user base.
CE.SDK gives you control over templates, editable regions, asset access, styling options, and UI behavior. Users can personalize content while fixed brand elements, layout structures, and compliance-sensitive areas remain protected.
Yes. Templates, server-side rendering, and structured editing make it practical to generate many versions of the same campaign across formats, products, regions, or audiences without repetitive manual work.
Yes. CE.SDK supports design, multimedia, and video-based workflows, so teams can work across multiple branded content formats inside one creative engine rather than relying on separate tools for each.
Most teams reach a working proof of concept in one day using Starter Kits as a foundation. Configuring templates, assets, and editing behavior typically takes one to three days before moving toward production rollout.