# How-To Variable Data Printing: What Is It & Why Do You Need It Discover the power of VDP for automating processes, scaling personalization & enhancing intimacy in marketing, advertising & customer management. Klaudia Lesniowska 3 Mar 2023 • 7 min read
# Podcast IMG.LY's Founders Discuss Personalization on the FESPA Podcast Unlocking the Power of Personalization in Print: A Candid Conversation with IMG.LY Founders on the FESPA Personalization Experience Podcast. Jan Bussieck 22 Feb 2023 • 3 min read
# Automation Personalize or Perish: Why Companies Need to Go Personal Learn about leveraging Personalization for deeper customer connections, increased brand loyalty and customer retention, and higher conversion rates. Klaudia Lesniowska 21 Feb 2023 • 7 min read
