IMG.LY vs Creatomate

Looking for deep integration, scalability, and a full-featured design editor? With IMG.LY, you get much more than basic image editing. See why CreativeEditor SDK is a robust alternative to Creatomate.

500M+

video and photo creations are powered by IMG.LY every month
HP
Shopify
Reuters
Hootsuite
Semrush
Shutterfly
Sprout Social
One.com
Constant Contact
Your partner in crime

What makes IMG.LY the best Creatomate alternative?

Fully-Featured Design & Video Editor

Our SDK has matured in demanding environments, powering 500+ million creations per month.

UI Customization & White-Labeling

Full UI customization and white-label capabilities to match your branding and use case.

Extensibility & Plugin System

Custom plugins and extensibility, enabling the integration of new tools, automation features, and industry-specific workflows.

Cross-Platform

Runs on Web, iOS, Android, React Native, Flutter, macOS, Electron, and Node.js for maximum flexibility.

What Our Clients Say About Us

IMG.LY’s solution engineers did a deep dive on our business case and helped us implement a custom print kiosk UI.

André Albrecht
Digital Solution Manager
 @ 
Brother

Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.

Jeanine Zaalberg
Product Manager
 @ 
Swiss Post

Our app has photo-editing at the very core of its experience and the editor has been invaluable in making that vision happen. There are no other tools on the market up to the quality of PE.SDK.

Toby Green
Lead Developer
 @ 
Elbi

IMG.LY vs. Creatomate at a Glance

Features

IMG.LY

Creatomate

Notes

Primary Use Case

Embedded SDK for real-time, interactive photo, video, and design editing inside products, while also supporting server-side batch generation from the same templates. Enables both hands-on user workflows and scalable automation.

Cloud API for automated generation of video and images from templates. Designed for bulk rendering and programmatic output without in-app editing.

IMG.LY supports both interactive editing and automation; Creatomate focuses on automation-first workflows.

Target Audience

Developers and enterprises building SaaS apps, DAMs, e-commerce, and creative platforms that need in-app editing plus automated variant generation.

Developers and teams automating media creation for marketing, personalization, and campaign-driven bulk output.

IMG.LY targets product builders; Creatomate targets automation and marketing teams.

Technical Approach

SDK-first with a unified engine that runs client-side for interactive editing and server-side (Node.js) for headless rendering. Full UI control, headless APIs, and plugin extensibility.

API-first cloud rendering with browser preview SDKs; final rendering performed in Creatomate cloud.

IMG.LY gives control over UI and rendering location; Creatomate relies on cloud rendering.

Interactive Editing

Full WYSIWYG editor for images and multi-track video with vector tools, typography, masking, keyframing, effects, and live previews. Editor and tooling are the same building blocks used by automation.

Preview and template authoring in the browser; interaction is limited to placement and previewing rather than full production editing.

IMG.LY provides production-grade interactive tools; Creatomate offers preview-based editing.

Cross-Platform Support

Single engine across Web, native iOS/Android, React Native, Flutter, Electron, macOS, and Node.js — same behavior and output across platforms.

Web and API access only. Preview SDK works in desktop browsers; no native mobile SDKs for in-app editing.

IMG.LY enables native mobile and offline experiences; Creatomate is web/API-centric.

Customizability

Deep UI and workflow customization: use default UI, reconfigure components, or build a headless custom interface. Plugin system for custom tools and effects.

Customization focuses on template parameters and rendering options. UI customization is limited to template editor appearance and branding.

IMG.LY enables deep UX and functional customization; Creatomate focuses on template/data customization.

Templates & Dynamic Editing

Adaptive, interactive templates with variables, placeholders, lockable elements, conditional logic, and role-based permissions. Same templates power both the in-app editor and automated rendering.

Templates authored in the online editor and populated via API/JSON or spreadsheet data for batch rendering. Live in-app editing of templates is not supported.

Both use templates; IMG.LY uniquely supports editable templates inside products plus headless population.

Creative Automation

Headless Node.js rendering and APIs enable batch jobs, personalization, and automated pipelines using the same templates and engine as the interactive editor. Supports hybrid flows (user edits then server-side batch).

Specialized for automation: webhook-driven rendering, spreadsheet feeds, and no-code integrations for bulk generation.

Creatomate optimized for automation; IMG.LY unifies automation with interactive workflows.

Rendering Approach

Flexible: client-side rendering for private, low-latency editing and offline use; server-side Node.js rendering for automation and batch processing. Identical output regardless of where rendering occurs.

Cloud render only: final exports are produced on Creatomate infrastructure; browser previews are not final renders.

IMG.LY provides choice of rendering location and privacy model.

AI Capabilities

Model-agnostic AI plugin framework: built-in connectors and ability to integrate custom models for generation, enhancement, background removal, and other workflows, available in both UI and headless contexts.

Integrates AI via external services and automation tools; AI features are exposed through API workflows and third-party connectors.

IMG.LY embeds AI infrastructure; Creatomate leverages external AI integrations.

Asset Management

Flexible asset handling: local files, customer storage, DAM integrations, or optional cloud connectors. Asset ownership and storage location remain under customer control.

Managed asset storage in Creatomate cloud tied to rendering workflows; API access to uploaded files.

IMG.LY emphasizes data ownership and flexible pipelines; Creatomate offers managed storage for convenience.

User Interface

Ship-ready UI, configurable components, or fully custom headless UI. Full control over branding, layout, and UX behavior.

Browser-based template editor and preview SDK; limited UI extensibility beyond provided editor.

IMG.LY lets you embed a native-feeling editor; Creatomate provides a hosted editor experience.

White-labeling

Full white-label support: remove vendor branding, localize, and integrate branding across all UI and UX surfaces.

Headless outputs can be brand-agnostic; the online editor retains Creatomate branding in some interactive scenarios.

IMG.LY supports full product branding; Creatomate offers partial brand control.

Component Architecture

Modular components and plugin system; replace or extend components, run engine without UI, and compose tailored editors.

API/preview components oriented toward rendering and template previews, not full component composition for editors.

IMG.LY built for composability; Creatomate built for API-driven rendering.

Scalability

Scales via client-side distribution and server-side rendering clusters. Suitable for high-volume, interactive applications and large-scale automated generation.

Cloud-managed scaling for batch rendering workloads and large automated jobs.

Both scale; IMG.LY scales with product architecture, Creatomate via centralized cloud capacity.

Mobile Performance

Native SDKs with hardware acceleration and optimized memory usage; supports offline and on-device rendering for low-latency experiences.

No native mobile editing SDK; mobile workflows rely on server rendering or limited browser previews.

IMG.LY supports full mobile experiences; Creatomate does not provide in-app mobile editing.

Offline Capabilities

Offline editing and rendering supported after initial load for web and native apps; suitable for air-gapped or low-connectivity scenarios.

No offline options; internet connection required for template loading and rendering.

IMG.LY supports offline workflows; Creatomate requires connectivity.

Storage & Data Ownership

Storage-agnostic: keep assets on customer infrastructure, cloud of choice, or hybrid storage. Full data sovereignty and compliance options.

Assets stored in Creatomate’s cloud while in use; users download renders but source assets remain hosted.

IMG.LY designed for data control; Creatomate provides managed storage.

Production Readiness

Proven in production with enterprise deployments, monitoring, and support for high-throughput interactive and automated workflows.

Production-grade for automated rendering at scale and bulk campaign generation.

Both are production-ready for their respective use cases.

Ease of Integration

Quick start with Starter Kits; deeper integration enables full customization and product fit. Integration effort scales with customization.

Fast to start for automation via API and no-code connectors; minimal front-end work for previewing templates.

Creatomate fastest for automation-only use; IMG.LY fastest for shipping an integrated editor tailored to product needs.

Community & Support

Developer-focused docs, examples, and enterprise support options including onboarding, architectural guidance, and SLA-backed support.

Strong support for automation customers and helpful documentation for API workflows and integrations.

Both offer good support aligned to their focus areas.

IMG.LY

Creatomate

Customization & White-Labeling

Fully customizable UI with theming and white-label options.

Limited UI customization; primarily API-driven with a browser-based template editor.

Advanced Video Editing

Multi-track video editing with overlays, transitions, and automation.

Supports keyframes, animations, and various effects for automated video generation.

Plugin System

Extensible with ready-to-use plugins and support for custom extensions.

No plugin system; functionality is fixed to the provided features.

Framework & Platform Support

Cross-platform: Web, iOS, Android, React Native, Flutter, Electron, macOS, Node.js.

Web-based; API accessible via Node.js, PHP, Ruby, Python, and cURL.

Creative Automation

Supports automation through programmable project files and headless rendering.

Designed for automated video generation using templates and API calls.

File Format Compatibility

Supports PSD, INDD, AI import; scene export for saving and re-editing designs.

Works with standard image and video formats; no support for layered design files.

Asset Libraries

Integrates with Unsplash, Getty Images, and custom libraries.

No built-in asset library integrations.

Enterprise Support

Dedicated support team, SLAs, custom onboarding, and rapid feature delivery.

Offers support via email; no dedicated enterprise support.

Everything you need

Key Capabilities

Learn more about some of the functionalities of IMG.LY’s SDK

Editing

Adjustments

A globe
Web
Mobile

Fine-tune designs with an exhaustive set of adjustment operations such as brightness and contrast.

Effect & Blur

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Web
Mobile

Add a unique mood to designs with effects & blur.

Element Snapping

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Web
Mobile

Snap stickers and text to control points for more precise placements.

Blend Modes & Grouping

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Web
Mobile

Define the blending behavior and grouping.

Undo & Redo

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Web
Mobile

Allow users to undo and redo all editing operations.

Printing

PDF/X Export

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Web
Mobile

Export print-ready files in industry-standard PDF/X formats to ensure reliable, color-accurate production.

Cutout Lines

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Web
Mobile

Create and customize cutout shapes for web-to-print.

CMYK/ Spot color support

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Web
Mobile

Integrate CMYK and Pantone color spaces, customized color libraries, including your brand's colors.

Templating

Design Templates

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Web
Mobile

Create role based design templates to jumpstart users’ creativity.

Text Variables

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Web
Mobile

Enable mass personalization and creative automation by embedding variables.

Placeholders & Lockable Designs

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Web
Mobile

Constrain templates to guide your users’ design and ensure brand consistency.

Configurable Presets

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Web
Mobile

Enforce a consistent aesthetic across all creations by using preset filters, adjustments, fonts, and crop ratios.

Customizability

Build Custom UIs

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Web
Mobile

Use the headless API powering all creative operations to implement an entirely custom UI.

Theming

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Web
Mobile

Change the editor theme to fit seamlessly with your app.

Media Libraries

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Web
Mobile

Set up custom libraries that are easily sortable.

Toolbar Customization

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Web
Mobile

Reposition toolbar elements, change icons, or rename tools to fit your use case.

Internationalization

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Web
Mobile

Add support for additional languages, and customize any button label.

Export Options

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Web
Mobile

Export designs in JPG, PNG, or PDF with custom quality, page ranges, and dimensions.

And there’s more

Check Out Other Use Cases

Learn more about related social media solutions.
Web2Print Designer

Web2Print Designer

Elevate your Web2Print application with best-in-class Design Editor.
Creative Automation

Creative Automation

Automate & scale content creation with ease.
Variable Data Printing

Variable Data Printing

Enable mass-personalization in your design & print workflows.
Photo Prints

Photo Prints

Provide seamless design experience and inspire users with easily personalized templates.
Print Personalization

Print Personalization

Streamline personalization for your print products.
Apparel Designer

Apparel Designer

Whether t-shirts, hoodies or caps, build for any use case, deploy on any platform.

More from IMG.LY

IMG.LY for Brands & Agencies

Automate design processes and generate on-brand marketing materials with ease.

IMG.LY for Marketing Tech

Scale and automate any creative workflow.

Camera SDK

Make in-app recording easy with our Camera SDK.

Photo Editor SDK

Bring beautiful photo editing to your applications.

Creative Editor SDK

Empower your users with an easy-to-use design editor.

IMG.LY for Social Media

Unleash your users' creativity & leverage user generated content.

IMG.LY for DAM

Empower users to create, collaborate , and automate design tasks in your app.

Video Editor SDK

Powerful video editor for your iOS, Android, and web applications.

More to discover

Explore Our Demos

See how IMG.LY looks and feels.
Check out our
demos

Get in Touch

Contact our sales team to learn more about licensing options and get access to our AI plugins for CE.SDK.

FAQs

What’s the best alternative to Creatomate?

If you're seeking a powerful, extensible, and scalable solution, IMG.LY is a strong alternative to Creatomate. It offers advanced design and video editing capabilities, automation, and deep customization options that are ideal for various applications.

What are the key differences between IMG.LY and Creatomate?

While Creatomate focuses on automating video and image generation through templates and APIs, IMG.LY provides a comprehensive SDK for interactive design and video editing, with extensive customization and plugin support.

Can I use both solutions for advanced video editing or social media content creation?

IMG.LY supports full video editing, including multi-track editing, overlays, transitions, and automation, making it suitable for social media content creation. Creatomate is more suited for automated video generation based on templates.

Which solution is better for integrating into a SaaS product?

IMG.LY offers more flexibility, scalability, and white-labeling options, making it ideal for SaaS platforms targeting various industries.

Can I customize the entire UI in both solutions?

IMG.LY allows full UI customization and theming. Creatomate offers limited UI customization, primarily focusing on API-driven automation.

What platforms does each editor support?

IMG.LY supports Web, iOS, Android, React Native, Flutter, Electron, macOS, and Node.js. Creatomate is web-based with API access via Node.js, PHP, Ruby, Python, and cURL.

Which solution supports plugins or extending the editor's functionality?

IMG.LY supports a plugin system that allows you to build and integrate custom tools into the editor. Creatomate does not offer a plugin system.

What kind of design workflows are possible with IMG.LY that Creatomate doesn't offer?

IMG.LY supports interactive design workflows, including multi-layer editing, dynamic content insertion, smart layout constraints, and more, which are not available in Creatomate.