Turn your DAM into a creation tool, not just storage
An embeddable creative SDK that turns approved assets into editable, reusable templates, controlled centrally, adapted safely by every downstream team.
Activate every approved asset
From storage to usable content
Turn approved assets into templates, localized variants, and editable collateral.
Safe editing for distributed teams
Central teams set the rules; local teams adapt within them.
Self-service for non-designers
Stores, branches, and local teams ship assets without waiting on design.
Trusted by 100+
industry leaders
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate.
Stefano Fornari
CTO, Funambol
We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case.
Carem Pereira
SCRUM Manager, HP
How Optimizely Unlocked Self-Serve Brand Templates for 1,000+ Customers
1,000+
customers enabled with templates
Higher
win rate against template-editor competitors
Faster
SMB onboarding via self-serve templates
Optimizely is a leading platform for A/B testing, experimentation, and personalization, serving over 1,000 customers including Gap, StubHub, IBM, and The Wall Street Journal.
One of the biggest things for us was that we wanted to enable our smaller customers to be able to build and use templates, people without expertise.
Optimizely
Challenge
Optimizely’s CMP lacked the brand template editor SMB customers expected. Competitors like Bynder shipped one, and Optimizely was losing deals because of the gap.
Solution
Embedded CE.SDK into the Content Marketing Platform and mapped customer roles and permissions to SDK placeholders, giving fine-grained control over which template fields each user can edit.
- 1,000+ customers gained self-service brand template editing.
- Closed deals previously lost to template-editor competitors.
- Smaller customers without design expertise can now build and reuse templates.
Key capabilities
Everything needed to turn a DAM from storage into an activation layer.
For your users
Templates from approved assets.
Turn stored logos, imagery, and master files into editable templates reusable across teams, locations, and channels.
AI generation built-in.
Native image, video, and copy generation inside the DAM workflow, no separate creative tools required.
Channel-ready aspect ratios.
One-click presets for social, display, print, and digital signage from a single template.
Brand kits for enforcing guidelines.
Pre-defined color palettes, typography, and logo assets the editor enforces, every output stays on-brand by default.
For your platform
Custom asset libraries.
Wire your DAM as an asset source. Approved logos, imagery, and master files flow into the editor as a native library, no duplication, no manual upload.
Flexible export pipeline.
PNG, JPEG, PDF, PDF/X, WebP, and video, route output back to the DAM, a CDN, or downstream print/publishing pipelines.
Browse all capabilities
What every DAM platform requires
The value of a DAM increases when approved assets can actually be used. The strongest platforms do not stop at storage - they make it possible to adapt, personalize, and activate content without losing control.
A repository is not enough
Storing files is only the starting point. Teams need a way to turn approved assets into editable content that can be used across markets, teams, and channels.
Explore Demos
Most downstream users are not designers
The people adapting content in stores, branches, regional teams, or franchise locations often have limited design experience. They need guided editing, not a blank canvas.
Guided editing workflows
Control has to scale
Central teams need to decide what can change and what must stay locked. Safe editing is what makes self-service possible.
Template-based editing
Local adaptation still needs structure
Distributed content creation only works when local users can personalize materials without breaking the visual system behind them.
Controlled content workflows
Self-service has to feel usable
Adoption depends on whether users know how to get started. Relevant templates and guided starting points matter more than exposing every editing option.
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DAM platforms create more value when approved assets are not only stored, but safely adapted and activated.
One creative layer across your DAM workflow
What’s often missing from a DAM is the layer that makes stored assets adaptable. IMG.LY adds that layer as one shared engine: consistent rendering wherever assets are opened, programmatic control for batch transformations, and the same surface exposed to AI agents. An agent can adapt assets at scale, a brand manager picks up the result in the UI (and vice versa), all without export-and-reimport in between.
Template-driven activation
Turn approved assets into editable templates reusable across teams, locations, and channels.
Controlled local adaptation
Downstream users update only what they need; structure stays protected.
Distributed marketing without design bottlenecks
Support regional and local teams without routing every change through central design.
From first integration to working DAM content workflows - fast
Most teams start with a focused proof of concept, validate the editing flow inside their DAM, and then expand into templates, permissions, and production rollout.
Start with a working editor foundation
Use Starter Kits or a base integration to stand up a functioning editing experience and prove the workflow inside your DAM.
Configure the creative layer
Adapt the UI, feature set, editing permissions, and template behavior to match your platform and governance model.
Connect assets and templates
Bring in approved assets, template logic, and editing rules so stored content becomes reusable and editable.
Test and roll out
Validate the full workflow for central and downstream users, then move from proof of concept to production.
Why DAM teams trust IMG.LY
Built for controlled editing, not just open design
DAM and brand management platforms need templating, permissions, and safe editing - not just a generic editor.
Designed for non-designer adoption
Self-service only works when everyday users can succeed without design expertise.
Faster validation, lower rollout risk
Teams can prove the workflow early, validate fit, and expand from proof of concept into production.
A better bridge between central control and local execution
IMG.LY helps platforms support the full chain from master asset creation to downstream adaptation.
More from IMG.LY
Digital asset management should not end at storage
The next step is activation: turning approved assets into reusable templates, controlled local variants, and content that teams can actually use. IMG.LY helps DAM platforms add that creative layer directly into their workflow - so central teams stay in control, local teams move faster, and self-service becomes practical at scale.
Digital Asset Management FAQs
CE.SDK is embedded directly into your DAM or brand portal as a creative layer. It connects to your existing asset storage and metadata systems, turning approved files into editable templates without requiring users to leave the platform.
CE.SDK's role and scope system lets you lock any element - logos, brand colors, typography, layout structure - while exposing only the intended editing zones. Central teams define the rules once; downstream users work within them automatically.
Yes. The editing experience is designed around structured, guided creation. Users work from pre-built templates with clearly defined editing areas - no design knowledge or professional tool familiarity required.
CE.SDK exports to PNG, JPEG, PDF, PDF/X, WebP, and video formats. Output can be routed back into the DAM, to a CDN, or directly to a downstream print or publishing pipeline.
Templates are authored centrally with locked and editable regions defined by the platform team. They can be categorized, tagged, and surfaced to the right user groups via the asset library - so regional teams, franchisees, or local marketers only see what is relevant to them.
Yes. The same template can be configured to support multiple output formats - social, web, print, digital signage - from a single editing session. Users adapt content once and export to the formats their channel requires.