Give your users a short-form video creation experience that feels native to your app
An embeddable mobile video creation SDK that lets users record, edit, and publish short-form content inside your app, without building or maintaining the editing layer yourself.
Trusted by 100+ industry leaders
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate.
Stefano Fornari
CTO, Funambol
We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case.
Carem Pereira
SCRUM Manager, HP
Built for apps that need short-form video creation without the engineering overhead
Give users an experience they already understand
Recording, trimming, audio overlays, stickers, and timeline editing all work the way users expect from modern Stories and Reels creation.
Configure the experience around your product
Enable only the features your use case needs, whether that is Stories, Reels, recording tools, templates, or branded content creation.
Launch faster with production-ready mobile UIs
Start with prebuilt editing experiences for iOS and Android and customise them to match your product, without maintaining a video editor yourself.
Key capabilities
For your users
Add personality with audio and effects.
Voiceovers, music, stickers, overlays, filters, and creative assets. Users make content feel personal and expressive, without needing advanced editing skills.
Finish videos in a single session.
Recording, editing, audio, and composition all happen inside one workflow, without switching between apps or losing context.
For your platform
Configure every part of the creation experience.
Enable or disable camera modes, templates, editing tools, and timeline features based on your product requirements. Users only see what your app exposes.
Maintain consistent branding across user content.
Templates and locked design elements keep logos, layouts, and format constraints intact across all user-generated video content.
Control the creative asset ecosystem.
Provide your own stickers, overlays, audio tracks, filters, and visual assets. Every asset users see is one you have curated, not a generic library.
Extend video creation with AI workflows.
Connect AI models for captions, scripts, voiceovers, and automated video generation through model-agnostic plugin integrations. All outputs land as editable layers.
How to enable short-form video creation in your app
Four steps from embedding the editor to short-form video ready to post.
Embed the editor
The video starter kit gets a working editor into your app in a day. Replace the toolbar, swap in your own assets, or restyle the whole UI. Everything is customizable on the same engine.
Open Editor Demo
Templates for short-form video
Design any number of Reels and Stories templates with placeholder zones, locked branding, and reusable format presets. Users pick a structured starting point instead of staring at a blank timeline.
Open Placeholder Demo
Edit with effects and assets in real time
Timeline editing, audio overlays, voiceovers, stickers, filters, and layered composition all run inside the same session. Users assemble polished short-form video without switching between apps or losing context.
Open Editing Demo
Export at platform-ready aspect ratios
Aspect-ratio validation runs in the editor. 9:16 for TikTok and Reels, 16:9 for YouTube. The export matches whichever target the user picked.
Open Validation Demo
One creative engine across every mobile platform and video format
Users create content across devices and formats. They record Stories on one platform, edit Reels on another, and expect the experience to feel consistent throughout. IMG.LY runs one shared creative engine across iOS, Android, React Native, and Flutter. Recording, editing, templates, and assets behave the same everywhere.
Consistent video creation across iOS and Android
The same recording tools, timeline editing, and rendering behaviour across both platforms. No per-platform feature gaps, no visual drift.
One template system for every short-form format
Stories, Reels, and other vertical video formats all use the same template infrastructure. Branded structures defined once, reused everywhere.
Support both user creation and automation
The same engine powers user-facing editors and automated server-side video generation. One integration, two delivery modes.
How Planoly Unified Planning, Editing, and Publishing in One Workflow
5+
channels supported (IG, FB, TikTok, Pinterest…)
0
context switches to outside tools like Canva
Web + Mobile
editor embedded in both apps
Planoly is a multi-channel social media planning platform serving creators and small business owners who need to plan, create, and publish content across Instagram, Facebook, TikTok, Pinterest, and more.
Canva breaks the workflow. IMG.LY exists everywhere that Planoly exists.
Planoly
Challenge
Planoly needed to enable photo and video editing across multiple platforms without disrupting the planning workflow or forcing users out to external tools like Canva.
Solution
Integrated CE.SDK directly into web and mobile apps — embedding photo and video editing inside the same planning and scheduling experience users already know.
- Creators edit content without leaving Planoly for an external tool.
- Same editing experience across web and mobile apps.
- Planning, editing, and publishing happen in one unified workflow.
Why short-form video teams trust IMG.LY
Built around mobile-first creation patterns
The SDK is designed around the workflows users already expect from Stories and Reels, recording, trimming, audio overlay, and stickers that behave the way users already know.
One solution across every mobile platform
The same creative infrastructure across iOS, Android, React Native, and Flutter, without maintaining separate implementations or accepting feature gaps between platforms.
Full control over the editing experience
Every camera mode, editing tool, and asset library is configurable. Users access what your app exposes, nothing more.
Supports both creators and platform automation
Individual user creation and automated branded video generation on the same infrastructure. One engine, one set of templates, two delivery modes.
More from IMG.LY
Creative Automation
Scale ad and content production with template-driven creative pipelines.
Short-form video creation is now part of the core app experience
Users increasingly expect to create Stories and Reels directly inside the apps they use. IMG.LY helps you deliver that experience with recording tools, timeline editing, templates, creative assets, and AI-assisted workflows across iOS and Android.
Short-Form Video Creation FAQs
Yes — the SDK is designed specifically to support Stories, Reels, and short-form video creation patterns. Dual camera recording, timeline editing, audio overlay, timed stickers, and video merging are all included. The UI can be styled to match your product and configured to expose only the features relevant to your use case.
The SDK supports iOS, Android, React Native, and Flutter. The same creative engine runs across all of them — no per-platform feature gaps or rendering differences. Dedicated getting started guides are available for each framework in the documentation.
Yes — every feature can be enabled, disabled, or locked by default. Camera modes, editing tools, timeline options, and asset library content are all configurable. You can scope the feature set to Stories-only, Reels-only, or a custom combination, and users only see what your product exposes.
Yes — the SDK supports custom asset libraries including audio tracks, stickers, filters, frames, and overlays. Users see the assets you provide. Refer to the documentation for guidance on integrating assets from remote sources.
Yes — video templates support lockable designs and placeholders. You can lock logo placements, colour zones, format constraints, and specific design elements while leaving the personalisation zones open for users. Brand consistency is enforced structurally, not through instructions.
Yes — the CreativeEngine runs in a Node.js environment and can be used to generate video content programmatically at scale. This is useful for platforms that produce branded video content as campaign assets, personalised video, automated subtitles — rather than only enabling individual user creation.
Yes. IMG.LY's solutions team provides different levels of support based on your licence type. Contact the team to discuss your specific short-form video use case and mobile integration requirements.