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Story, Reels & Short Video Creation

Deliver a world-class video creation experience with fully featured mobile video creation and editing.

This includes dual camera functionality, advanced time controls, and audio overlays for a comprehensive and dynamic video editing experience.

Step by step

How to Bring Story & Reels Creation into Your App

Step
1
Integrate in a few lines of code on iOS and Android

We made sure that our the state-of-the-art code and thorough documentation makes the integration process a breeze.

You don’t have to worry about discrepancies between platforms as our SDK is powered by one creative engine portable to iOS, Android, and Web, ensuring the same quality regardless of platform used.

Step
2
Choose features matching your use case

Whether it’s stories, reels, or video recording (or all three together) you can choose the best matching features and adjust them as needed to provide your users with a smooth and intuitive experience.

Features can be enabled & disabled by default and behave in a strictly defined way, giving you full control of how your users create content.

Step
3
Customize the UI

Our SDK ships with out-of-the-box UIs to help you launch your app as soon as possible. You can, however, build entirely custom editor UIs on top of our headless API to perfectly fit your brand and specific needs.

Step
4
Integrate asset libraries

Make the creation process more enjoyable and help your users achieve the desired effect, by integrating dynamic & static assets, such as audio tracks, stickers, filters, emojis, GIFs, or whatever will help make their creativity shine.

Step
5
Create templates

Help your users create simple and elaborate videos by providing them with easily adaptable templates. Templates can jump-start their creative process and serve as an inspiration, as well as help you define what type of content is being generated.

Step
2
Enable automation

Producing content doesn’t have to be a choice between quality and quantity. Provide users with automation capabilities, such as pre-defined logo placements, branded assets, and subtitles, and let them easily create content at scale.

Everything you need

Key Capabilities

Extensive features to serve any use case and enable a smooth and enjoyable creation process.

Camera

Dual Camera

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Web
Mobile

Record from one or multiple cameras.

Timer

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Set a countdown (3s, 10s, or custom number) before starting recording.

Speed

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Define time-lapse & slow-motion settings.

React

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Record simultaneously with the front & back camera.

Editing

Transform

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Mobile

Crop, flip, and rotate with ease. Preset crop ratios to common formats.

Trim

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Set the start and end time of videos.

Filters

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Over 60 state-of-the-art filters allow users to control the style and mood of their creations.

Adjustments

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Fine-tune designs with an exhaustive set of adjustment operations such as brightness and contrast.

Effect & Blur

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Add a unique mood to designs with effects & blur.

Element Snapping

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Snap stickers and text to control points for more precise placements.

Blend Modes & Grouping

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Define the blending behavior and grouping.

Undo & Redo

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Allow users to undo and redo all editing operations.

Composition

Timeline

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Arrange videos and elements on a timeline.

Asset Libraries

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Add custom assets for filters, stickers, overlays and frames.

Voiceover

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Record a voiceover.

Split

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Split video into multiple clips.

Merge Video

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Pick, edit and merge several video clips into a single visual sequence.

Video Collage

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Arrange multiple videos on a single page for immersive video collages.

Overlay Audio

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Add audio files to videos and set the mood through music or narration.

Templating

Design Templates

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Create role based design templates to jumpstart users’ creativity.

Text Variables

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Enable mass personalization and creative automation by embedding variables.

Placeholders & Lockable Designs

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Constrain templates to guide your users’ design and ensure brand consistency.

Configurable Presets

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Enforce a consistent aesthetic across all creations by using preset filters, adjustments, fonts, and crop ratios.

Customizability

Build Custom UIs

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Use the headless API powering all creative operations to implement an entirely custom UI.

Theming

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Change the editor theme to fit seamlessly with your app.

Media Libraries

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Set up custom libraries that are easily sortable.

Toolbar Customization

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Reposition toolbar elements, change icons, or rename tools to fit your use case.

Internationalization

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Add support for additional languages, and customize any button label.

Export Options

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Export designs in JPG, PNG, or PDF with custom quality, page ranges, and dimensions.

Short-Form Video Applications

User Generated Content

Empower users to create Reel or Story-like short-form video right inside your app.

Social Media Publishing

Enable multi-channel video creation and publication in your social media tool. Deliver a unified video creation experience to your users whether they’re targeting TikTok, Instagram or Youtube.

Marketing Automation

Our powerful engine API, enables you automatically generate short videos at scale, saving you time and resources.

Personalized Video

Whether powering sales outreach or a CRM, personalized video messaging is the most effective way to engage with an audience.

And there’s more

Check Out Other Use Cases

Learn more about related solutions.

More from IMG.LY

IMG.LY for Brands & Agencies

Automate design processes and generate on-brand marketing materials with ease.

IMG.LY for Marketing Tech

Scale and automate any creative workflow.

Photo Editor SDK

Bring beautiful photo editing to your applications.

Creative Editor SDK

Empower your users with an easy-to-use design editor.

IMG.LY for Social Media

Unleash your users' creativity & leverage user generated content.

IMG.LY for DAM

Empower users to create, collaborate , and automate design tasks in your app.

Video Editor SDK

Powerful video editor for your iOS, Android, and web applications.

More to discover

Explore Our Showcases

See how IMG.LY looks and feels.
Check out our
showcases

What Our Clients Say About Us

IMG.LY’s solution engineers did a deep dive on our business case and helped us implement a custom print kiosk UI

André Albrecht
Digital Solution Manager
 @ 
Brother

Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.

Jeanine Zaalberg
Product Manager
 @ 
Swiss Post

Our app has photo-editing at the very core of its experience and the editor has been invaluable in making that vision happen. There are no other tools on the market up to the quality of PE.SDK.

Toby Green
Lead Developer
 @ 
Elbi

Get In Touch

Interested?
Reach out to our sales team or start a free trial.

FAQs

What video-editing features do you support?

We provide a vast range of features, such as: transform, trim, adjustments, undo & redo, brush, focus / blur, text variables & text design, filters, dynamic stickers, frames & overlays, templates, merge videos, video collages, and audio overlay. 

You can also create templates with placeholders & lockable designs, and add your own asset library.

Can we integrate our own assets (Sticker, Frames, Overlays)?

Yes, absolutely! Please refer to our documentation for more information on that topic.

Can I decide on which features to implement?

Yes, you have full control over which features you decide to use. You can configure the toolbar on mobile and on web you can interface with the API directly to build the exact feature you need.

Which platforms/ frameworks are supported?

Our IMG.LY SDK is suitable for web and mobile (Android & iOS). Supported frameworks are React-Native, Flutter, Ionic, and Cordova for mobile and React, Angular, Svelte and Vue.js for web. For more information, please visit our Guides.

Can I create Instagram/Facebook/TikTok-like stories using your video editor?

Yes, with our CreativeEditor SDK and Video Editor SDK you can create content suitable for social media platforms, as well as create your own social media apps.

Can I enable/ disable a function by default?

Yes, you have full control over the Editor’s UI and functionality. You can also take full control over the editing process with smart templates, lockable designs and placeholders.

Do you offer integration support?

Yes, apart from accessing our complete CreativeEngine documentation you can also contact our support team. We offer different levels of support based on your license type.
To explore your use case and potential solutions with us simply get in touch.

Which frameworks do you support for building custom UIs?

You can use any Javascript framework to implement a custom UI on top of our headless CreativeEngine API. You can find dedicated getting started guides for React, Vue, Angular and Svelte in our documentation.

Which server-side technologies do you support?

You can run the CreativeEngine in a Node.js environment and deploy it on any platform with Node.js support. See this guide on how to deploy on AWS for reference.

Can I try your Editors to see how it works?

Yes, we offer a free trial for all our products. You can get your free trial right now.

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