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We sat together with Hikari Senju, founder and CEO of Omneky, a rapidly growing AI-powered platform for performance advertising that turns brand assets and campaign data into creatives. Omneky empowers marketers to generate, test, and launch high-quality ads across channels like Meta, Google, LinkedIn, TikTok, to name a few, helping teams move faster while maintaining brand consistency.
As competition intensifies in the adtech and creative automation space, Omneky is standing out by combining generative AI with precise, data-informed targeting and a powerful editing layer that ensures brand control at scale.
The Challenge
Omneky’s platform uses campaign performance data and brand inputs to generate ad creatives automatically. However, customers still require the ability to review and adjust these assets before launch. Adjustments like editing copy, applying brand fonts, or adapting layouts for specific audiences need to happen within the same workflow as AI generation to avoid introducing delays or fragmentation.
Initially, the team faced a build-versus-buy decision. Developing a full-featured editor with support for layer manipulation, video, font controls, and brand asset integration would require significant engineering investment. This would have shifted focus away from their core product: AI-driven content generation and campaign optimization.
As CEO Hikari Senju explained,
“It's a lot of work to create the image video editing platform. And we just didn't want to, we wanted to focus on our core differentiation, which is really the AI component.”
The Solution
Omneky integrated IMG.LY’s CE.SDK directly into their platform to serve as the editing layer across both image and video workflows. The integration allows AI-generated creatives to be parsed into editable components such as background images, text layers, and layout elements. These, in turn, can then be customized by the end user through an intuitive interface.
This editing step is embedded within Omneky’s existing creative approval and publishing flow. The AI generates ads based on a structured brief, informed by omnichannel performance data. These ads are automatically converted into CE.SDK-based templates, enabling teams to apply feedback or brand adjustments without restarting the process or switching tools.
“We’re able to generate an ad from scratch, parse it into layers, and give customers full control to customize or build variations,” Hikari explained.
The SDK also supports additional workflows such as versioning, localization, font replacement, and brand asset management, all critical for Omneky’s customers, especially agencies working at scale. For video content, Omneky is extending its workflow to support segmentation and layered editing using the same SDK foundation.
By offloading editing infrastructure to CE.SDK, Omneky was able to maintain its product velocity and focus on its core AI and analytics capabilities while providing users with a stable, high-performance editing experience fully embedded in their existing tools.
Adoption and Customer Success
Before the integration, creative revisions often required manual intervention or external design tools, introducing friction into the customer workflow. Now, with CE.SDK embedded directly into Omneky’s platform, users can edit messaging, adapt visuals for a regional campaign, or apply last-minute feedback to AI-generated creatives in one place.
This improved creative control has made Omneky’s workflow more efficient, especially for agencies that require an approval loop. Comments and feedback can be addressed within the same editing interface, eliminating the need to pass files between teams or re-export creatives.
Hikari Senju shared,
"We are seeing the real breakthrough over the past couple of months, it's quite a hockey stick growth. We saw a 10x increase in new signups month over month in May, that was the fact that you can now auto-generate really beautiful looking ads from scratch with our technology and that level of quality was not there previously."
The SDK’s support for text placeholders, font matching, and visual consistency has also helped Omneky maintain brand integrity at scale. Customers gain flexibility without sacrificing quality, which is an essential requirement in performance-driven campaigns.
Results
Integrating CE.SDK allowed Omneky to streamline the entire ad lifecycle, from AI-powered generation to final deployment. With a single tool handling both creation and customization, Omneky reduced time-to-publish across platforms, simplified QA and review processes, and enabled non-designers to make meaningful creative updates.
Hikari said,
“The partnership with IMG.LY lets us focus on building the best AI, the best data-driven engine, the best advertising integrations, and the best ad generation. And then we can sleep easily that the image editing and video editing portions of the platform are well taken care of and well supported on the IMG.LY side. It's a partnership that we continue to be excited about growing and scaling.”
The decision to integrate rather than build also reduced internal development overhead. Omneky did not need to allocate engineering resources to build and maintain a high-performance editor, especially one with evolving requirements around video support, layered design, and brand control.
"There’s a kind of network effect in working with IMG.LY… feedback from other companies helps improve the product for us, too."
The partnership has proven particularly effective in keeping Omneky’s editor up-to-date. As IMG.LY improves CE.SDK, whether through performance enhancements, new AI tools, or expanded media support, Omneky benefits automatically.
Looking Ahead
Omneky continues to expand its feature set on top of the CE.SDK foundation. One current focus is adapting the same editing precision used for static images to video workflows like segmenting AI-generated videos into editable components. The goal is to offer customers the same level of control for motion content as they have today for image-based ads.
The team is also exploring new AI capabilities, such as multimodal prompt composition and visual prompting within the editor itself, which could further shorten the time from idea to execution.
"We’re confident enough in our product that we offer a free 7-day trial. That wouldn’t be possible if we didn’t have a seamless experience across both AI generation and creative editing." Said Hikari Senju.
With IMG.LY’s SDK embedded in their workflow, Omneky is able to deliver a unified, end-to-end ad creation experience that balances automation with creative control, helping customers launch better-performing campaigns, faster.
Interested in revolutionizing your workflows? Get in touch or start a free trial today!