Transform Your Marketing App with Design Editing & Automation

Scale and automate creative workflows for marketing campaigns, ad designs, and A/B testing.

Our cross-platform design editor seamlessly integrates into your app, offering smart templates and modern image & video editing capabilities.

500M+

video and photo creations are powered by IMG.LY every month
HP
Shopify
Reuters
Hootsuite
Semrush
Shutterfly
Sprout Social
One.com
Constant Contact

Unify Content Creation and Distribution in Your App

Challenge

Inability to automate asset creation for different channels, languages, and formats.

Solution
Modern Design Editor with Extensive Automation.

Publish designs in multiple formats for any channel. Automatically propagate changes to the design without the need for time-consuming manual updates, and supercharge your users’ productivity.

Challenge

Asset creation process limited to design team creates bottlenecks & delays marketing campaigns.

Solution
Design Editor with Easily Adaptable Smart Templates.

Empower your users to produce assets with ease. Define placeholders, lock and unlock design elements and guide what customers can edit and how. Make the creation process easy and accessible while ensuring creatives are always on brand.

Challenge

Lack of features for easy generation of print-ready designs.

Solution
A Design Editor Optimized for Print

Our SDK can be configured for print campaigns of any kind, from greeting cards, posters, or flyers to physical merchandise and apparel.

Configurable bleed margins, page clippings, and special colors ensure a smooth print production process.

Generate pixel perfect PDF files that are ready-to-print.

Challenge

Users need a flexible design editor that covers all types of assets.

Solution
Editing Solution Combining Video & Static Designs.

Our SDK is uniquely designed to handle both video and static designs, making it the go-to choice for comprehensive asset creation & management.

Challenge

Users need to rely on 3rd party tools to store brand creatives.

Solution
Customizable Content Libraries

Allow users to build custom content libraries serving brand creatives, logos, vector graphics, stock photos and templates. You can easily integrate with any third-party provider or your own asset management system.

Challenge

Lack of compatibility with other systems.

Solution
Extensibility through Plugins

Our SDK is designed for extension. Our flexible Plugin API allows you to implement custom editor functionality such as background removal or vectorizing.

That means you can readily respond to user feedback and new requirements without depending on our roadmap.

Challenge

Training customers and familiarizing them with new tools is time-consuming.

Solution
Fully Customizable UI That Perfectly Matches Your Use Case.

Our SDK ships with out-of-the-box UIs optimized for use cases from simple template adaptations to complex print designs. Its headless API also allows you to build entirely custom editor UIs to perfectly fit any use case.

Challenge

Building a solution from scratch takes a considerable amount of time and resources.

Solution
Best-In-Class Design Editor Integrated With Only a Few Lines of Code.

Thanks to our developer-first focus and comprehensive documentation, the integration process is quick and easy. Our team of experts is ready to provide support and assistance throughout and get up and running quickly, saving valuable time and resources.

Everything you need

Key Capabilities

Extensive features to serve any use case and enable a smooth and enjoyable creation process.

Templating

Design Templates

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Web
Mobile

Create role based design templates to jumpstart users’ creativity.

Text Variables

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Web
Mobile

Enable mass personalization and creative automation by embedding variables.

Placeholders & Lockable Designs

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Mobile

Constrain templates to guide your users’ design and ensure brand consistency.

Configurable Presets

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Web
Mobile

Enforce a consistent aesthetic across all creations by using preset filters, adjustments, fonts, and crop ratios.

Editing

Transform

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Web
Mobile

Crop, flip, and rotate with ease. Preset crop ratios to common formats.

Trim

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Set the start and end time of videos.

Filters

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Over 60 state-of-the-art filters allow users to control the style and mood of their creations.

Adjustments

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Fine-tune designs with an exhaustive set of adjustment operations such as brightness and contrast.

Effect & Blur

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Add a unique mood to designs with effects & blur.

Element Snapping

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Snap stickers and text to control points for more precise placements.

Blend Modes & Grouping

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Define the blending behavior and grouping.

Undo & Redo

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Allow users to undo and redo all editing operations.

Printing

Cutout Lines

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Mobile

Create and customize cutout shapes for web-to-print.

CMYK/ Spot color support

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Mobile

Integrate CMYK and Pantone color spaces, customized color libraries, including your brand's colors.

Composition

Timeline

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Web
Mobile

Arrange videos and elements on a timeline.

Asset Libraries

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Mobile

Add custom assets for filters, stickers, overlays and frames.

Split

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Split video into multiple clips.

Merge Video

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Pick, edit and merge several video clips into a single visual sequence.

Video Collage

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Arrange multiple videos on a single page for immersive video collages.

Timed Elements

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Mobile

Add a dynamic elements such as stickers and set their duration on the timeline.

Overlay Audio

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Add audio files to videos and set the mood through music or narration.

Customizability

Build Custom UIs

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Web
Mobile

Use the headless API powering all creative operations to implement an entirely custom UI.

Theming

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Mobile

Change the editor theme to fit seamlessly with your app.

Media Libraries

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Mobile

Set up custom libraries that are easily sortable.

Toolbar Customization

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Mobile

Reposition toolbar elements, change icons, or rename tools to fit your use case.

Internationalization

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Mobile

Add support for additional languages, and customize any button label.

Export Options

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Mobile

Export designs in JPG, PNG, or PDF with custom quality, page ranges, and dimensions.

Your partner in crime

Why IMG.LY ?

Battle-tested

Our SDK has matured in demanding environments, powering 500+ million creations per month.

Scalable & Future-Proof

We regularly release new features and improvements to help you stay ahead of industry shifts.

Customization

Our SDK can be flexibly customized, you can even build custom UIs and extend the editor functionality.

Cross-platform

Our SDK is optimized across platforms ensuring consistent rendering and interoperability.

More to discover

Explore Our Demos

See how IMG.LY looks and feels.
Check out our
demos
And there’s more

Check Out Other Use Cases

Learn more about related solutions.

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IMG.LY for Social Media

Unleash your users' creativity & leverage user generated content.

IMG.LY for DAM

Empower users to create, collaborate , and automate design tasks in your app.

Video Editor SDK

Powerful video editor for your iOS, Android, and web applications.

What Our Clients Say About Us

IMG.LY’s solution engineers did a deep dive on our business case and helped us implement a custom print kiosk UI.

André Albrecht
Digital Solution Manager
 @ 
Brother

Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.

Jeanine Zaalberg
Product Manager
 @ 
Swiss Post

Our app has photo-editing at the very core of its experience and the editor has been invaluable in making that vision happen. There are no other tools on the market up to the quality of PE.SDK.

Toby Green
Lead Developer
 @ 
Elbi

Ready to Connect?

Reach out to our sales team or start a free trial.

FAQs

What is the difference between creative automation and variable data printing?

Creative automation refers to the general process of programmatically creating or editing designs, all aspects of a design are subject to change whether colors, fonts or element position. In addition a data source can be used to update dynamic elements of the design.
Variable data printing refers specifically to using data to create variations of a specific design template. The designs thus created are then further processed in a down-stream printing workflow producing physical prints.

Can I implement roles and permissions using the SDK?

While there is no functionality included with the editor that allows implementing roles and permissions you can use any backend technology or framework to control access to the editor. Furthermore our SDK features are extendible allowing for hooks where permissions can be checked and the editor behavior customized accordingly.

Can we integrate our own assets (Sticker, Frames, Overlays)?

Yes, absolutely! Please refer to our documentation for more information on that topic.

Can I decide on which features to implement?

Yes, you have full control over which features you decide to use. You can configure the toolbar on mobile and on web you can interface with the API directly to build the exact feature you need.

Which platforms/ frameworks are supported?

Our IMG.LY SDK is suitable for web and mobile (Android & iOS). Supported frameworks are React-Native, Flutter, Ionic, and Cordova for mobile and React, Angular, Svelte and Vue.js for web. For more information, please visit our Guides.

Can I import existing designs files into the SDK?

You can always import individual elements as PNG, JPG or SVG, we are currently working on importers for PDF and the most common design file formats.

Which export file formats for print do you support?

All CreativeEditor SDK scenes can be exported in PNG, JPEG, TGA, binary, and PDF. See the export guide in the documentation for more information on exporting scenes.

Can I enable/ disable a function by default?

Yes, you have full control over the Editor’s UI and functionality. You can also take full control over the editing process with smart templates, lockable designs and placeholders.

Do you offer integration support?

Yes, apart from accessing our complete CreativeEngine documentation you can also contact our support team. Our solutions team offer different levels of support based on your license type.
To explore your use case and potential solutions with us simply get in touch.

Which frameworks do you support for building custom UIs?

You can use any Javascript framework to implement a custom UI on top of our headless CreativeEngine API. You can find dedicated getting started guides for React, Vue, Angular and Svelte in our documentation.

Which server-side technologies do you support?

You can run the CreativeEngine in a Node.js environment and deploy it on any platform with Node.js support. See this guide on how to deploy on AWS for reference.

Can I try your Editors to see how it works?

Yes, we offer a free trial for all our products. You can get your free trial right now.

Can my users edit their photos using IMG.LY SDKs when they are offline?

As the editor works client-side, a permanent internet connection isn't necessary for the editor to run properly. Once the device reconnects, available updates can be installed and the export tracking will be communicated. However, if you require the SDK to work in a purely offline environment please contact our sales team to request an offline license.

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