Make apparel personalization feel simple from the first click
Whether t-shirts, hoodies or caps, build for any use case, deploy on any platform.
Trusted by 100+ industry leaders
Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale.
Hikari Senju
CEO, Omneky
With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent.
Martin Röhr
Product Owner, Digitas
By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams.
Rob Driscoll
Director of PM, Optimizely
Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month.
Logan Welbaum
Founder, Plai
Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform.
Jeanine Zaalberg
Product Manager, SwissPost
From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate.
Stefano Fornari
CTO, Funambol
We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case.
Carem Pereira
SCRUM Manager, HP
Built for apparel platforms where customization has to stay print-safe
Give customers a confident starting point
Templates lock print zones and define editable areas, so customers personalize apparel without producing designs that fail at the press.
Show customers what they are actually ordering
Live mockups update as customers design. What they see on screen is what arrives from the printer, reducing drop-off and post-delivery returns.
Generate team and bulk orders without manual repetition
Connect templates to a data source and generate personalized variations automatically. Team jerseys, branded merch, and event apparel from one approved design.
Key capabilities
For your users
Design on the actual product, not a blank canvas.
Product-specific templates and print zones reflect the real garment. Customers design with confidence because the editor shows them what they are actually creating.
Start from a template, make it personal.
Templates give customers a structured starting point per product type. They customize within defined zones, producing results that look intentional rather than accidental.
For your platform
Print zones and color masking per product.
Define exactly where designs can be placed on each garment and how colors are applied to different fabric zones, configured per product type, enforced at export.
Design validation and page clippings.
Validation rules catch out-of-bounds elements and production issues inside the editor. Page clippings ensure designs stay within printable areas, automatically.
Variable data for team and bulk orders.
Define which fields change per item, name, number, size, color, and connect a data source. The headless API generates every variation without rebuilding the design or running a manual session per garment.
SVG rendering at any resolution.
Stickers and graphic elements rendered as SVG stay crisp at any print resolution, with minimal file size, regardless of how large they appear on the finished garment.
How to integrate the apparel editor
Four steps from integration to a customer placing a print-ready order.
Embed the editor
Pick an apparel starter kit and a working editor is live in a day. When you need it to look like the rest of your storefront, every part of the UI is customizable on the same engine.
Starter Kits
Create templates customers actually want to customize
Start customers with professionally designed apparel layouts instead of a blank canvas. Guided templates make personalization faster, easier, and more approachable while keeping designs visually consistent.
Open Placeholder Demo
Show customers exactly what they are buying
Real-time mockups update instantly as customers design, helping them visualise the finished product before checkout and making apparel customization feel far more tangible.
Open Mockup Demo
Export files that are ready for production
Print-zone violations and low-resolution graphics get flagged in the editor. Customers fix issues before submitting the order, not after the press misfires.
Open Validation Demo
One engine across web, mobile, and server
Customers design on web and mobile. Platforms generate bulk orders server-side. IMG.LY runs one shared creative engine across all of these contexts, so templates, rendering behavior, and print constraints stay consistent from the customer editor to the production file.
Consistent design experience across web and mobile
The same editing tools, template constraints, and mockup previews work across web, iOS, and Android, without per-platform feature gaps or rendering differences.
Print zones travel with the template
Color masking, page clippings, and garment-specific constraints are defined once at the template level. Every generated output, on any platform, respects them automatically.
Server-side generation for bulk and team orders
Generate personalized apparel variations programmatically via the Node.js renderer. Team jerseys, event merch, and branded orders produced at scale without a manual editor session per item.
How PostBuddy Launched Personalized Direct Mail for E-Commerce Without Building a Custom Editor
4×
difference in A/B-tested campaign performance
3
Nordic markets reached (DK, SE, NO)
0
custom editor maintenance — embedded SDK instead
PostBuddy is a Denmark-based startup modernizing direct mail marketing — enabling e-commerce brands to create, personalize, and automate postcard campaigns integrated with their online workflows.
It’s hard to imagine we could have launched PostBuddy without a design editor SDK. Customers want an integrated experience, and we needed to channel our limited resources into our core mission, not a custom editor.
PostBuddy
Challenge
PostBuddy needed an embedded design editor that lets non-technical e-commerce users create print-ready postcards with personalization and variable data — without burning early-stage engineering on a custom editor.
Solution
Integrated CE.SDK to deliver an in-app design experience with mail merge, custom branding, and template guidance for streamlined postcard creation.
- 4× performance gap between A/B-tested designs proved design variation matters.
- Expanded reach into Sweden and Norway on top of the Danish home market.
- Engineering stayed focused on PostBuddy’s core direct-mail automation.
Why apparel platforms trust IMG.LY
Built around the apparel production workflow
Print zones, color masking, SVG rendering, and design validation are first-class features, not workarounds adapted from a general design tool.
Mockups that do the selling
Live previews that update as customers design reduce drop-off at the design stage and set accurate expectations before orders are placed.
Scales from one item to bulk generation
The same infrastructure handles a single customer designing a hoodie and a team ordering 500 personalized jerseys. Variable data and server-side rendering handle volume without architectural changes.
One integration across every surface
Web, iOS, Android, and server. One SDK, consistent templates and print constraints, deployed wherever your apparel platform runs.
More from IMG.LY
Creative Automation
Scale ad and content production with template-driven creative pipelines.
Apparel customization platforms are judged by how confident customers feel at the design stage
Uncertainty before checkout becomes abandoned orders. Mismatched expectations after delivery become returns. IMG.LY helps you build an apparel design experience that removes both, with product-specific templates, live mockups, print validation, and one engine across web, mobile, and server.
Apparel FAQs
The SDK supports any apparel product type, t-shirts, hoodies, caps, tote bags, shoes, and more. Templates, print zones, and editing constraints are configured per product, so the editor adapts to each garment without a separate implementation.
Mockups update automatically as customers edit their design, reflecting text, graphics, and color changes in real time on the product preview. This happens client-side without requiring a server round-trip per update.
Color masking lets platforms define how colors are applied across different fabric zones on a garment. Each zone can have its own color rules, configured at the template level and enforced at export.
Yes. Define which elements vary per garment, name, number, or any other field, inside the template. Connect a data source and the headless API generates a unique production-safe file for each record. Color masking, print zones, and validation apply to every output automatically.
Design validation, page clippings, and color masking run automatically inside the editor. SVG elements render crisply at any resolution. PDF export produces production-safe files without manual preflight, with CMYK values preserved on vector and text elements for press-ready PDF/X output.
The SDK runs on web (React, Angular, Vue, Next.js, Svelte), iOS, Android, and server via Node.js. The same templates, print constraints, and rendering behavior apply across all of them.
Yes. IMG.LY's solutions team provides different levels of support based on your license type. Contact the team to discuss your specific apparel use case and product range.