From day one, IMG.LY has been driven by a singular mission: to empower creativity at scale. By embedding our technology directly into apps, websites, and workflows, we have helped hundreds of customers from social networks to e-commerce platforms to deliver rich, media-powered experiences to millions of users. We started out by offering two specialized SDKs, the Photo Editor SDK and the Video Editor SDK, later on, we introduced the Creative Editor SDK (CE.SDK) as a more flexible, all-in-one creative editing solution.
As CE.SDK has matured into a foundation for all creative workflows including photo and video editing, we’re taking the next step in our evolution. Later this year, we’ll unify our offerings under a single brand:
IMG.LY SDK.
For existing customers of PE.SDK and VE.SDK, rest assured, both products will continue to receive long-term support. We’ll explain what that means below.
From Fragmentation to Unification
Over the years, our Photo Editor SDK (PE.SDK) and Video Editor SDK (VE.SDK) have enabled customers to deliver creative editing for a specific domain (photo and video). While both excelled within their specific use cases, maintaining separate SDKs brought growing complexity from divergent feature sets across platforms to duplicated codebases and asynchronous upgrade paths. Not only did our customers’ use cases expand, driving demand for more custom editing solutions, this fragmentation ultimately limited our ability to move fast, innovate, and serve this growing demand.
That’s why we introduced Creative Editor SDK (CE.SDK): a unified foundation designed from the ground up to scale across creative domains and workflows. At its core is a single, shared engine capable of handling image, video, layout, text, and audio processing paired with native UI components for every major platform. With each release, CE.SDK has steadily absorbed functionality from both PE.SDK and VE.SDK, making it our most capable and extensible offering yet.
But as this convergence progressed, it also introduced a new kind of complexity: customers were often unsure which SDK to choose. By bringing everything into one consistent, cross-platform solution where every feature is developed in sync for web and mobile, CE.SDK eliminates that uncertainty and simplifies the path forward.
One SDK to Power Them All
Beyond the engine, the SDK now includes prebuilt solutions tailored to common use cases, for example photo, video, or AI-powered design tooling. These solutions help teams get started faster without compromising on customization or scalability.
As we move forward, the IMG.LY SDK will be the sole focus of our platform investments. That means:
- Regular updates and new features delivered consistently across all supported platforms.
- Turnkey solutions will provide an even simpler integration path, requiring only a few lines of code for set up.
- Plugin support and a modular architecture for maximum extensibility.
- Automation and Headless Mode for powerful backend or non-UI-driven workflows.
- A unified API surface: one learning curve, one integration, fewer surprises.
- And for new prospects and existing partners alike, a clear and confident message: IMG.LY SDK is the future.
Long-Term Support for PE. and VE.SDK
As part of this transition, PE.SDK and VE.SDK are now in long-term support mode (LTS). This means:
- They remain actively supported by a dedicated team.
- They are no longer sold to new customers.
- We encourage current users to begin exploring CE.SDK — soon branded as IMG.LY SDK — as the future-ready path forward.
If you’re currently using PE.SDK or VE.SDK, rest assured: we’ve got you covered. But for faster innovation and access to our latest AI-powered features, we strongly recommend evaluating IMG.LY SDK.
What’s Next?
Of course, the journey doesn’t stop here. The unification of our SDKs paves the road for many more exciting capabilities, such as:
- Improve Developer Experience
Simpler setup, smarter defaults, and faster time-to-interaction, so teams can go from idea to integration in record time. - Build for Agentic AI
Designed for agent-driven workflows: responsive canvases, multimodal orchestration, and APIs tailored for autonomous actions. - Better Serve Designers & Teams
Our upcoming Studio offering will include project dashboards, version control, and multi-user permissions for collaborative work. - Personalization at Scale
While we already support for variables and templating, we are exploring how to leverage AI to effortlessly create smart variation. - Customizable UI & Fast Workflow Building
We’re making it easier than ever to adapt the editor to your needs whether you’re modifying the UI, embedding your own logic, or orchestrating custom creative workflows.
Now is the perfect time to connect with our team, share your roadmap, test-drive upcoming modules, and plan your migration. Your feedback will help shape the future of IMG.LY SDK.
