Growth Marketer
A generalist growth marketer with performance marketing chops. Comfortable across the full growth stack — customer research, landing pages, lifecycle — while excelling at paid campaigns and the ads that fuel them.
About IMG.LY
We build creative editing SDKs used by 600+ customers and powering 500+ million creations every month. We’re bootstrapped, profitable, and growing — and we’re entering a new market with an AI-native design tool. We need growth support to help launch it.
The role
You’re a generalist with a performance marketing focus. You’re comfortable doing customer research, shipping landing pages, and running lifecycle programs — but you really come alive when planning paid campaigns and creating the ads that drive them.
What you’ll do
- Talk to customers. Run Jobs-to-be-Done interviews to extract the language, triggers, and anxieties that drive purchase decisions — and feed them into positioning and creative.
- Plan and ship ad campaigns. Own concept, design, copywriting, and shipping across Meta, Google, and other channels end-to-end.
- Run growth experiments. Design and measure experiments across the funnel — trial activation, ad creative tests, onboarding tweaks.
- Build internal tools. Use AI coding tools to create scripts, dashboards, and workflows that give the team leverage.
- Use AI as a daily tool. Apply it to creative production, analysis, copywriting, automation, and research — while staying aware of its limits.
- Own the funnel. Manage paid acquisition, landing pages, onboarding, and developer experience from first impression to activation.
What we’re looking for
- Experiment-driven mindset — iteration speed over perfection
- Creative range across copywriting, video, landing pages, and storyboarding
- Builder instinct, with some coding or automation experience
- Customer empathy built through qualitative research
- Full-stack paid acquisition experience on Meta and/or Google
Bonus points
- Marketed developer tools, SDKs, APIs, or creative software before
- Comfortable with PLG (product-led growth) patterns
- Can produce video ads
- Built something from zero — a side project, newsletter, or community
What we offer
- A bootstrapped, profitable company that thinks long-term — no VC pressure
- Growth ownership in a product entering a new market
- Tools and budget for real experimentation
- A small, senior team where your impact is visible
- Competitive compensation
Ready to join us?
Email hr@img.ly with a few recent projects and where you'd like to take your career next — we prioritize samples over resumes.