Privacy Policy

Last updated: September 2026

General information

The following information will provide you with a simple overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance, be information you enter into one of our contact forms or when you book a meeting with our team.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during your website visit. This data comprises primarily technical information (e.g., web browser, operating system, or time the site was accessed). This information is recorded automatically when you access this website. Analytics and advertising tools that go beyond this are only activated once you have given your consent in the cookie banner.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyze your user patterns, to measure the effectiveness of our advertising, and to respond to your inquiries.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified or eradicated. If you have consented to data processing, you have the option to revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to demand that the processing of your data be restricted under certain circumstances. Furthermore, you have the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when you visit this website. Such analyses are performed primarily with what we refer to as analysis programs and with the measurement tools of the advertising platforms we use. With the exception of the cookieless web analytics described in section 6, these tools are only activated after you have consented to their use in the cookie banner. You can change or revoke your consent at any time via the “Cookie Settings” link in the footer of every page.

For detailed information about these tools please consult our Data Protection Declaration below.

We host this website on the infrastructure of the following providers. Which provider is involved depends on the part of the website you access.

Cloudflare

We deliver the pages of this website through Cloudflare Workers. The provider is Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter referred to as Cloudflare).

Cloudflare serves the generated pages of this website from its global network of servers and processes connection data for that purpose, in particular your IP address, the requested URL, the type of browser used, and the time of access. Cloudflare also acts as the content delivery network for our software packages and interactive editor demos (cdn.img.ly), whose files are stored on Google Cloud (see below). Cloudflare keeps these data in short-lived log files for security and performance purposes.

For details, please view the data privacy policy of Cloudflare: https://www.cloudflare.com/privacypolicy/.

We use Cloudflare on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable and secure depiction of our website possible.

Cloudflare is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is therefore based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

Google Cloud

We operate the entry point of the img.ly domain (load balancer and content delivery network), the storage for our images, blog media, software packages and interactive editor demos, our server-side tagging container (see section 6), and several helper services on Google Cloud. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google Cloud).

Our Google Cloud resources are located in the European Union (region Frankfurt, Germany). When you access this website, Google Cloud processes connection data in load balancer log files, in particular your IP address, the requested URL, the type of browser used, and the time of access. Access by Google LLC, USA, cannot be ruled out.

For details, please view the data privacy policy of Google: https://policies.google.com/privacy and the Google Cloud Privacy Notice: https://cloud.google.com/terms/cloud-privacy-notice.

We use Google Cloud on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable depiction of our website possible.

Google is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is therefore based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

Vercel

Parts of our website, in particular the developer documentation under img.ly/docs, are hosted with Vercel. The provider is Vercel Inc., 440 N Barranca Ave #4133, Covina, CA 91723, USA (hereinafter referred to as Vercel).

When you access these parts of the website, Vercel processes connection data, in particular your IP address, the requested URL, the type of browser used, and the time of access.

For details, please view the data privacy policy of Vercel: https://vercel.com/legal/privacy-policy.

We use Vercel on the basis of Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable depiction of our website possible.

Vercel is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is therefore based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

Data processing agreements

We have concluded data processing agreements (DPA) with the above-mentioned providers. These are contracts mandated by data privacy laws that guarantee that the providers process the personal data of our website visitors only based on our instructions and in compliance with the GDPR.

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

IMG.LY GmbH
Kortumstraße 19-21
44787 Bochum
Germany

Phone: +49 (0) 234 60 14 19 90
E-mail: contact@img.ly

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, if special categories of data are processed according to Art. 9(1) GDPR. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g., via device fingerprinting), the data processing is additionally based on § 25(1) TDDDG (German Telecommunications Digital Services Data Protection Act). The consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art. 6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in the following paragraphs of this privacy policy.

Designation of a data protection officer

We have appointed a data protection officer for our company.

Sebastian Biermann
ANKA Rechtsanwaltsgesellschaft mbH
Kaninenberghöhe 50
45136 Essen
Germany

E-mail: privacy@img.ly

Information on data transfer to the USA and other non-EU countries

Among other things, we use tools of companies domiciled in the United States or in other non-EU countries. If these tools are active, your personal data may potentially be transferred to these countries and may be processed there.

For transfers to the United States, we rely on the adequacy decision of the European Commission of July 10, 2023, for the EU-US Data Privacy Framework (DPF) wherever the respective provider is certified under the DPF. Certified providers commit to comply with a set of binding data protection principles that the European Commission has recognized as providing a level of protection essentially equivalent to that in the EU. Certification status can be checked at https://www.dataprivacyframework.gov/. Where a provider is not certified, or as an additional safeguard, transfers are based on the Standard Contractual Clauses (SCC) of the European Commission pursuant to Art. 46(2)(c) GDPR. For providers domiciled in the United Kingdom, we rely on the adequacy decision of the European Commission for the United Kingdom.

We must point out that, even under these safeguards, it cannot be entirely ruled out that authorities in these countries may access your data on the basis of local law without you having the same legal remedies as in the EU. We have no control over these processing activities.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation. You can revoke consent given in the cookie banner at any time via the “Cookie Settings” link in the footer of every page.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA, THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption program. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If you are under an obligation to share your payment information (e.g. account number if you give us the authority to debit your bank account) with us after you have entered into a fee-based contract with us, this information is required to process payments.

Payment transactions using common modes of paying (Visa/MasterCard, debit to your bank account) are processed exclusively via encrypted SSL or TLS connections. You can recognize an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the communication with us is encrypted, third parties will not be able to read the payment information you share with us.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in the following cases:

• In the event that you should dispute the correctness of your data archived by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
• If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
• If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication.
• If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data (with the exception of their archiving) may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

Consent with CookieYes

Our website uses the consent technology of CookieYes to obtain your consent to the storage of certain cookies on your device or for the use of specific technologies, and to document this consent in a data protection compliant manner. The provider of this technology is CookieYes Limited, 3 Warren Yard, Warren Park, Wolverton Mill, Milton Keynes, MK12 5NW, United Kingdom (hereinafter referred to as CookieYes).

Whenever you visit our website, the following personal data will be transferred to CookieYes: your consent or the revocation of your consent, your IP address, information about your browser, and the time of your visit. CookieYes will also store a cookie (“cookieyes-consent”) in your browser for one year to be able to allocate your consent and any revocation of it. The data recorded in this manner shall be stored until you ask us to eradicate them, delete the CookieYes cookie yourself, or the purpose for storing the data no longer exists. Mandatory statutory retention periods shall remain unaffected.

Consent is requested separately for the categories “Functional”, “Analytics”, “Performance” and “Advertisement”. Which tools belong to which category, and which cookies they set, is shown in the cookie banner. You can change or revoke your decision at any time via the “Cookie Settings” link in the footer of every page.

CookieYes is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR. Data transmission to the United Kingdom is based on the adequacy decision of the European Commission for the United Kingdom.

For details, please view the data privacy policy of CookieYes: https://www.cookieyes.com/privacy-policy/.

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain archived on your device until you actively delete them, or they are automatically eradicated by your web browser.

In some cases, it is possible that third-party cookies are stored on your device once you enter our site (third-party cookies). These cookies enable you or us to take advantage of certain services offered by the third party. Some of the tools described in section 6 also set cookies under our own domain (first-party cookies) through our server-side tagging container.

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work in the absence of the cookies (e.g., storing your consent decision). The purpose of other cookies may be the analysis of user patterns or the measurement and display of promotional messages.

Cookies, which are required for the performance of electronic communication transactions, or for the provision of certain functions you want to use, or those that are necessary for the optimization (required cookies) of the website, shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The operator of the website has a legitimate interest in the storage of required cookies to ensure the technically error free and optimized provision of the operator’s services. If your consent to the storage of the cookies and similar recognition technologies has been requested, processing occurs exclusively on the basis of the consent obtained (Art. 6(1)(a) GDPR and § 25(1) TDDDG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of cookies in certain cases or in general or activate the delete function for the automatic eradication of cookies when the browser closes. If cookies are deactivated, the functions of this website may be limited.

In the event that third-party cookies are used or if cookies are used for analytical or advertising purposes, we will separately notify you in conjunction with this Data Protection Policy and, if applicable, ask for your consent.

Campaign attribution cookie

To understand through which channel visitors find us, our website stores a first-party cookie named “initialVisitData” in your browser. It records the page through which you first entered our website, the referring website, and any campaign parameters contained in the address (UTM parameters), together with the time of that first visit. The cookie has a lifetime of five years. If you later submit one of our forms, the stored channel information is attached to your inquiry so that we can attribute it to the marketing channel through which you originally found us. The cookie does not contain your name or any other directly identifying information.

The cookie is stored on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time. You can also delete the cookie in your browser at any time.

Server log files

The providers of the infrastructure of this website (see section 2) automatically collect and store information in so-called server log files, which your browser communicates automatically. The information comprises:

• The type and version of browser used
• The used operating system
• Referrer URL
• The hostname or IP address of the accessing computer
• The time of the server inquiry
• The requested URL

This data is not merged with other data sources. The log files are stored for a limited period for security purposes (e.g., detecting and defending against attacks) and are then deleted.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the technically error free depiction, the security, and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact forms (HubSpot)

The forms on this website (e.g., contact sales, talk to a customer, report downloads, and newsletter sign-up) are provided by HubSpot. If you submit inquiries to us via one of these forms, the information provided in the form as well as any contact information provided therein is transmitted directly to HubSpot’s servers and stored in our HubSpot customer relationship management system in order to handle your inquiry and in the event that we have further questions. Together with your entries, the form transmits the campaign attribution information described above (if the corresponding cookie exists) and a technical submission identifier that allows us to match your inquiry to the session in which it was submitted. We will not share this information without your consent. Further details on HubSpot can be found in section 6.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions, in particular retention periods.

Booking a meeting (HubSpot Meetings)

On some pages, you can book a call with our team directly. For this purpose, we embed the meeting scheduler of HubSpot (under our own domain meet.img.ly or under meetings.hubspot.com) as an iframe. When you open such a page, your browser establishes a connection to HubSpot’s servers. If you book a meeting, the details you enter (name, e-mail address, company, and any notes) and the selected time slot are transmitted to HubSpot and stored in our customer relationship management system. We use these data to prepare and conduct the meeting and to respond to your inquiry.

The processing is based on Art. 6(1)(b) GDPR (pre-contractual measures) and on our legitimate interest in efficient appointment scheduling (Art. 6(1)(f) GDPR).

Newsletter

If you would like to receive our newsletter, we require an e-mail address from you. The data you enter into the newsletter sign-up form is processed by HubSpot on our behalf and used exclusively for sending the newsletter. The processing is based on your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time, for instance by clicking the unsubscribe link in any newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation. The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe and deleted from our distribution list thereafter. Data stored for other purposes remains unaffected.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or is required for the performance of pre-contractual measures. In all other cases, the data are processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art. 6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions, in particular statutory retention periods, remain unaffected.

Links to social networks

This website contains links to our profiles on LinkedIn, X (formerly Twitter), Instagram, YouTube, GitHub, and Discord. These are plain links. We do not embed social media plug-ins, share buttons, or other elements that would establish a connection to the servers of these networks when you merely visit our pages. No data is transmitted to these networks until you click on one of these links. Once you do, the data protection provisions of the respective network apply. The advertising measurement tools of LinkedIn and Meta that we use on this website are described separately in section 6.

Unless stated otherwise below, the tools described in this section are only activated after you have consented to the corresponding category in the cookie banner. Their use, including the transmission of events from our server-side tagging container, then occurs exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time via the “Cookie Settings” link in the footer of every page, which shall affect all future data processing.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it, in accordance with the consent you have given. We load the Google Tag Manager through a path on our own domain (first-party serving); the script is nevertheless delivered by Google’s servers, which therefore receive your IP address, which may also be transferred to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on its website. The tools integrated via the Tag Manager are only activated with your consent, as described for each tool below.

Google is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

Server-side tagging

In addition to the tools that run in your browser, we operate a server-side tag manager (Google Tag Manager server container) on our own Google Cloud infrastructure in Frankfurt, Germany. Instead of your browser sending data directly to every advertising and analytics provider, it sends measurement events (e.g., page views, viewing our pricing page, exploring a demo, submitting a form, or booking a meeting) to an endpoint under our own domain. Our server then forwards these events to the providers described below (Google Analytics, Google Ads, Meta, Reddit, and OpenAI). This allows us to reduce the number of third-party scripts in your browser and to control precisely which data is shared with which provider. Where a provider needs to recognize a browser across visits, our server sets a first-party cookie under our domain (for example “FPID” for Google Analytics, with a lifetime of two years, or the click identifier cookies of Google Ads with a lifetime of 90 days).

The data forwarded by the server comprises the event itself, the URL of the page, your IP address and browser information, the click identifiers described for each advertising tool below, and, in the case of form submissions, hashed contact data as described for each tool. Events are only forwarded to a provider if you have consented to the corresponding category in the cookie banner. The legal basis is Art. 6(1)(a) GDPR and § 25(1) TDDDG.

Google Analytics

This website uses functions of the web analysis service Google Analytics 4. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. This data is assigned to the respective end device of the user. An assignment to a device-ID does not take place. Google Analytics uses various modeling approaches to augment the collected data sets and uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns possible (e.g., cookies or device fingerprinting). On this website, Google Analytics receives its data through our server-side tagging container, and the recognition cookie is set as a first-party cookie under our domain with a lifetime of two years. IP addresses are abbreviated by Google before storage (IP anonymization). The website use information recorded by Google is, as a rule, transferred to a Google server in the United States, where it is stored.

We have activated Google Signals. As a result, if you are signed in to your Google account and have enabled ads personalization there, Google Analytics can link your visits across multiple devices and compile aggregated reports on the demographics and interests of our visitors. You can disable this at any time in the settings of your Google account.

Data stored by Google at the user and event level is deleted after 14 months.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Google is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

You can prevent the recording and processing of your data by Google Analytics by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Plausible Analytics

We use Plausible Analytics to measure the use of our website. The provider is Plausible Insights OÜ, Västriku tn 2, 50403 Tartu, Estonia (hereinafter referred to as Plausible).

Plausible is a privacy-friendly web analytics service. It does not use cookies, does not store any information on your device, and does not track you across websites. Plausible records the pages you visit, the referring website, the type of browser, operating system and device used, and your country, all in aggregated form. Your IP address and browser information are only used to form a daily changing, non-reversible hash that distinguishes visits within a single day; neither the IP address nor the hash is stored persistently. The Plausible script and the measurement data are routed through our own domain and processed exclusively on servers within the European Union.

Since Plausible neither stores information on your device nor accesses information stored there, no consent under § 25 TDDDG is required. Plausible is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing the use of the website in a privacy-preserving manner in order to improve both its website and its advertising. We have concluded a data processing agreement with Plausible.

For details, please view the data privacy policy of Plausible: https://plausible.io/privacy and the description of the data collected: https://plausible.io/data-policy.

Microsoft Clarity

This website uses Microsoft Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (hereinafter referred to as Microsoft).

Clarity allows us to record and evaluate how visitors use our website. For this purpose, Clarity records mouse movements, clicks, scrolling, keystrokes on non-sensitive fields, and page views, and compiles them into session recordings and heat maps. Text you enter into form fields is masked. Clarity uses cookies (in particular “_clck” with a lifetime of one year and “_clsk” with a lifetime of one day) and similar technologies to recognize your browser across page views. The data is transferred to Microsoft servers, which may be located in the United States. Microsoft may also use the data collected for its own purposes, for instance to improve its products and services.

The use of Clarity occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Microsoft is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

For details, please view the data privacy statement of Microsoft: https://privacy.microsoft.com/privacystatement and the Clarity terms: https://clarity.microsoft.com/terms.

HubSpot

We use HubSpot as our customer relationship management (CRM) system, for the forms and the meeting scheduler on this website, and for e-mail marketing. The provider is HubSpot, Inc., Two Canal Park, Cambridge, MA 02141, USA (hereinafter referred to as HubSpot).

HubSpot enables us, among other things, to manage existing and potential customers and customer contacts, to communicate with you, and to plan and execute marketing activities in line with your interests. HubSpot enables us to capture, sort and analyze customer interactions via e-mail, social media, or phone across multiple channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g., newsletter mailings).

If you consent, HubSpot’s tracking code additionally records the pages you visit on our website and links them to your contact record once you have identified yourself to us, for instance by submitting a form. For this purpose, HubSpot stores cookies in your browser (in particular “hubspotutk” with a lifetime of six months). This allows us to see which content a contact has viewed and to tailor our communication accordingly.

The use of HubSpot as a CRM system is based on Art. 6(1)(b) GDPR, insofar as it is necessary to handle your inquiry or to initiate a contract, and otherwise on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication. The tracking code and the associated cookies are only used on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. This consent can be revoked at any time.

HubSpot is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission. We have concluded a data processing agreement with HubSpot.

For details, please refer to HubSpot’s privacy policy: https://legal.hubspot.com/privacy-policy.

Google Ads (conversion tracking, enhanced conversions and remarketing)

We use Google Ads to place advertisements in the Google search and on the websites of Google’s advertising network, and we measure the success of these advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Conversion tracking: If you reach our website through a Google advertisement, Google adds a click identifier to the address of the page. With your consent, this identifier is stored in first-party cookies under our domain (in particular “_gcl_au” and “_gcl_aw”, with a lifetime of 90 days) so that actions you subsequently take on our website (e.g., submitting a contact form, evaluating a demo, or viewing our pricing) can be reported to Google as conversions. Both we and Google learn that you clicked on an advertisement and were redirected to our website; we do not receive any information that would allow us to identify you personally. Google uses the conversion data to compile statistics and to optimize our campaigns.

Enhanced conversions: When you submit a form on our website, the e-mail address you entered is hashed in your browser or on our server using the SHA-256 procedure before it is transmitted to Google together with the conversion. Google uses the hashed value solely to match the conversion to the Google account that clicked the advertisement and deletes it thereafter.

Remarketing: The Google Ads tag also allows Google to assign your browser to advertising audiences, so that we can show you interest-based advertisements on Google properties and in the Google advertising network after your visit. Google uses cookies and comparable recognition technologies for this purpose.

The use of Google Ads occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time. You can additionally disable personalized advertising in the settings of your Google account: https://adssettings.google.com/.

Google is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

For more information on Google’s handling of data for advertising purposes, please see: https://policies.google.com/technologies/ads and https://policies.google.com/privacy.

Meta pixel and Conversions API (Facebook and Instagram advertising)

We use the Meta pixel and the Meta Conversions API to measure the success of our advertisements on Facebook and Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Meta, the data collected will also be transferred to the United States and other third countries.

With your consent, the Meta pixel records your visit to our website and certain actions you take (e.g., viewing pages, exploring a demo, or completing a technical evaluation) and transmits them to Meta, together with your IP address, browser information, and a recognition cookie (“_fbp”, lifetime 90 days). If you reach our website through a Meta advertisement, the click identifier contained in the address is stored as well. In parallel, our server-side tagging container transmits the same events to Meta through the Conversions API; both copies carry a common event identifier so that Meta counts each event only once. When you submit a form, the e-mail address you entered is hashed using the SHA-256 procedure and transmitted to Meta so that the conversion can be matched to a Facebook or Instagram account (advanced matching).

This allows Meta to determine whether visitors who saw our advertisements later took an action on our website, to compile statistics on the effectiveness of our advertisements, and to show our advertisements to people who are similar to our existing visitors. The data is not visible to us in a form that would allow us to identify you personally. However, Meta stores and processes the data so that a connection to the respective user profile is possible, and Meta may use the data for its own advertising purposes in accordance with the Meta data usage policy: https://www.facebook.com/about/privacy/. You can object to the display of interest-based advertisements in your Facebook ad settings: https://www.facebook.com/settings?tab=ads.

The use of these services occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Insofar as personal data is collected on our website with the help of the tools described here and forwarded to Meta, we and Meta Platforms Ireland Limited are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Meta. The processing by Meta that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tools and for the privacy-secure implementation of the tools on our website. Meta is responsible for the data security of the Meta products. You can assert data subject rights (e.g., requests for information) regarding data processed by Meta directly with Meta. If you assert the data subject rights with us, we are obliged to forward them to Meta.

Meta is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

LinkedIn Insight Tag

This website uses the Insight Tag of LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

With your consent, the LinkedIn Insight Tag enables us to analyze the success of our advertisements on LinkedIn (conversion tracking) and to show advertisements to visitors of our website on LinkedIn (retargeting). For this purpose, the Insight Tag collects data about your visit (URL, referrer, IP address, device and browser properties, and the time of access) and stores cookies in your browser that allow LinkedIn to recognize you. If you are a LinkedIn member, LinkedIn can link your visit to your LinkedIn account. The data collected is encrypted and pseudonymized by LinkedIn; the direct identifiers of LinkedIn members are deleted within seven days, and the pseudonymized data is deleted within 180 days. We do not receive any personal data from LinkedIn, only aggregated reports on the audience of our website and on the performance of our advertisements.

The use of this service occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

You can object to LinkedIn’s analysis of your usage behavior and to interest-based advertising here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

LinkedIn is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at: https://www.linkedin.com/legal/privacy-policy.

Microsoft Advertising (Universal Event Tracking)

We use Microsoft Advertising to place advertisements in the Bing search and in the Microsoft advertising network, and we measure the success of these advertisements with Microsoft’s Universal Event Tracking (UET). The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland (hereinafter referred to as Microsoft).

With your consent, the UET tag records your visit to our website and certain actions you take, and stores cookies in your browser (in particular “_uetsid” with a lifetime of one day and “_uetvid” with a lifetime of 13 months) that allow Microsoft to recognize your browser. If you reach our website through a Microsoft advertisement, Microsoft can determine whether you subsequently took an action on our website (conversion tracking) and can assign your browser to advertising audiences in order to show you our advertisements again on Microsoft properties (remarketing). We do not receive any personal data from Microsoft, only aggregated statistics.

The use of this service occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time. You can additionally disable personalized advertising from Microsoft here: https://account.microsoft.com/privacy/ad-settings.

Microsoft is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

For details, please view the data privacy statement of Microsoft: https://privacy.microsoft.com/privacystatement.

Reddit Ads (pixel and Conversions API)

We place advertisements on Reddit and use the Reddit pixel and the Reddit Conversions API to measure their success. The provider for users in the European Economic Area is Reddit Netherlands B.V., Euro Business Center, Keizersgracht 62, 1015 CS Amsterdam, Netherlands; the parent company is Reddit, Inc., 548 Market St. #16093, San Francisco, CA 94104, USA (hereinafter jointly referred to as Reddit). The data collected is transferred to Reddit servers in the United States.

With your consent, the Reddit pixel records your visit to our website and certain actions you take (e.g., viewing pages, exploring a demo, or submitting a form) and transmits them to Reddit, together with your IP address, browser information, and a recognition cookie (“_rdt_uuid”, lifetime 90 days). If you reach our website through a Reddit advertisement, the click identifier contained in the address is stored as well. In parallel, our server-side tagging container transmits the same events to Reddit through the Conversions API; both copies carry a common event identifier so that Reddit counts each event only once. When you submit a form, the e-mail address you entered is hashed using the SHA-256 procedure and transmitted to Reddit so that the conversion can be matched to a Reddit account (advanced matching).

This allows Reddit to determine whether users who saw or clicked our advertisements later took an action on our website, to compile statistics on the effectiveness of our advertisements, and to show our advertisements to visitors of our website or to people similar to them on Reddit. We receive aggregated reports only; we do not receive any data from Reddit that would allow us to identify you personally. Reddit may use the data for its own purposes in accordance with its privacy policy.

The use of this service occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time. You can additionally disable personalized advertising in your Reddit account settings: https://www.reddit.com/settings/privacy.

Reddit is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission, which are part of the Reddit Advertising Data Processing Agreement: https://business.reddithelp.com/s/article/Reddit-Advertising-Data-Processing-Agreement.

For details, please view the privacy policy of Reddit: https://www.reddit.com/policies/privacy-policy.

OpenAI Ads (pixel and Conversions API)

We place advertisements in ChatGPT and use OpenAI’s measurement tools to determine whether these advertisements lead to inquiries. The provider for users in the European Economic Area is OpenAI Ireland Limited, 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, Ireland; the parent company is OpenAI OpCo, LLC, 1455 Third Street, San Francisco, CA 94158, USA (hereinafter jointly referred to as OpenAI). The data collected is processed on OpenAI servers in the United States.

With your consent, the OpenAI pixel is loaded into your browser. If you reach our website through an advertisement in ChatGPT, the click identifier contained in the address is stored in a first-party cookie under our domain (“__oppref”, lifetime 30 days). The pixel also assigns a pseudonymous browser identifier (“__obref”, lifetime one year) and records your consent decision (“__oaiq_consent”). The pixel then transmits page views and certain actions you take on our website (e.g., viewing our pricing page, exploring a demo, submitting a contact form, or booking a meeting) to OpenAI, together with the URL of the page, your IP address, your browser information, and these identifiers. When you submit a form, the contact data you entered (in particular your e-mail address) is hashed using the SHA-256 procedure and transmitted to OpenAI so that the inquiry can be matched to the ChatGPT account through which the advertisement was seen. In parallel, our server-side tagging container transmits the same events to OpenAI through the Conversions API; both copies carry a common event identifier so that OpenAI counts each event only once.

OpenAI uses this data to determine whether users who saw or clicked our advertisements later took an action on our website, to compile statistics on the effectiveness of our advertisements, and to optimize the delivery of our campaigns. We receive aggregated reports only; we do not receive any data from OpenAI that would allow us to identify you personally. OpenAI may use the data for its own purposes in accordance with its privacy policy.

The use of this service occurs exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may revoke your consent at any time; the pixel then deletes the cookies it has set.

OpenAI is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

For details, please view the privacy policy of OpenAI for users in Europe: https://openai.com/policies/eu-privacy-policy/.

A/B testing

We occasionally test two versions of a page element (for example a headline or a button) against each other in order to find out which version visitors find more helpful. This is done with our own software, without any third-party service. Your browser is randomly assigned to one of the versions, and the assignment is stored in your browser’s local storage under the key “imgly-ab” so that you keep seeing the same version. The stored value contains only the assigned version and no identifier that could be used to recognize you elsewhere. Which version you saw is only reported to Google Analytics if you have consented to its use, as described above.

The assignment is stored on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the consistent display of a page version to the same visitor and in improving its website. You can delete the stored value at any time by clearing your browser’s local storage for this website.

Google Web Fonts (local embedding)

This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site. These Google fonts are locally installed so that a connection to Google’s servers will not be established in conjunction with this application.

For more information on Google Web Fonts, please follow this link: https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

YouTube (privacy-enhanced mode)

This website embeds videos from YouTube. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in the privacy-enhanced mode (youtube-nocookie.com) and load videos only when you click on the play button. Until then, only a preview image is loaded from Google’s servers, which transmits your IP address to Google. When you start a video, a connection to YouTube’s servers is established and YouTube learns which of our pages you have visited. In the privacy-enhanced mode, YouTube does not use the information about your visit to personalize your browsing experience, but may still store cookies or comparable information on your device (e.g., to save your player settings). If you are logged into your YouTube account, you enable YouTube to allocate your browsing patterns directly to your personal profile; you can prevent this by logging out of your YouTube account.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or the access to information in the user’s end device within the meaning of the TDDDG. This consent can be revoked at any time.

Google is certified under the EU-US Data Privacy Framework (DPF). Data transmission to the US is based on the adequacy decision of the European Commission for the DPF and, in addition, on the Standard Contractual Clauses (SCC) of the European Commission.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under: https://policies.google.com/privacy?hl=en.

Appetize.io (interactive mobile demos)

On the demo pages for iOS and Android, we embed an interactive device simulator that lets you try our mobile SDKs in your browser. The provider is Appetize.io LLC, 655 Montgomery Street, San Francisco, CA 94111, USA (hereinafter referred to as Appetize).

When you open such a demo page, the simulator is loaded as an iframe and your browser establishes a connection to Appetize’s servers. Appetize thereby receives your IP address, information about your browser and device, and your interactions with the demo application inside the simulator. Appetize may store cookies or comparable information on your device that are required to run the simulator session. We do not receive any personal data from Appetize.

The simulator is only loaded on the mobile demo pages that you deliberately open. The use of Appetize is based on our legitimate interest in presenting our mobile SDKs in an interactive way (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG. This consent can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission, which are part of Appetize’s data processing agreement. For details, please view the legal information of Appetize: https://appetize.io/legal and https://appetize.io/security-privacy.

Interactive editor demos

The interactive demos of our web editor (CreativeEditor SDK) on this website are delivered as iframes from our own domain cdn.img.ly, which is served through Cloudflare with the files stored on Google Cloud, as described in section 2. No third party other than our hosting providers is involved. The demos run entirely in your browser; content you create in a demo is not transmitted to us unless you explicitly export or share it.

Data transfer upon closing of contracts for services and digital content

We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with the financial institution tasked with the processing of payments.

Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.

The basis for the processing of data is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual actions.

Handling applicant data

We offer website visitors the opportunity to submit job applications to us (e.g., via e-mail or via postal services). Below, we will brief you on the scope, purpose and use of the personal data collected from you in conjunction with the application process. We assure you that the collection, processing, and use of your data will occur in compliance with the applicable data privacy rights and all other statutory provisions and that your data will always be treated as strictly confidential.

Where we use service providers to process application data, we carefully check them with regard to data protection requirements and bind them to our standards in the form of data processing agreements.

Scope and purpose of the collection of data

If you submit a job application to us, we will process any affiliated personal data (e.g., contact and communications data, application documents, notes taken during job interviews, etc.), if they are required to make a decision concerning the establishment of an employment relationship. The legal grounds for the aforementioned are § 26 BDSG according to German Law (Negotiation of an Employment Relationship), Art. 6(1)(b) GDPR (General Contract Negotiations) and, provided you have given us your consent, Art. 6(1)(a) GDPR. You may revoke any consent given at any time. Within our company, your personal data will only be shared with individuals who are involved in the processing of your job application.

If your job application should result in your recruitment, the data you have submitted will be archived on the grounds of § 26 BDSG and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship in our data processing system.

Data Archiving Period

If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application procedure (rejection or withdrawal of the application). Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the expiry of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.

Longer storage may also take place if you have given your agreement (Article 6(1)(a) GDPR) or if statutory data retention requirements preclude the deletion.