--- title: "Creative SDK for Marketing Tech Platforms - IMG.LY" description: "IMG.LY provides marketing platforms with creative infrastructure to embed design editing, templates, AI, and automation." url: "https://img.ly/industries/marketing-tech/" type: "page" --- > This is the markdown version of [Creative SDK for Marketing Tech Platforms - IMG.LY](https://img.ly/industries/marketing-tech/). For all pages in one file, see [llms-full.txt](https://img.ly/llms-full.txt). For an index of all available pages, see [llms.txt](https://img.ly/llms.txt). --- # Marketing Tech: Build campaign creation into your martech product An **embeddable creative SDK** with design editing, templates, AI, and automation, so your users launch more variants, faster, without leaving the app. **Available for:** - **Web:** [JavaScript](https://img.ly/docs/cesdk/js/get-started/overview-e18f40.md), [React](https://img.ly/docs/cesdk/react/get-started/overview-e18f40.md), [Angular](https://img.ly/docs/cesdk/angular/get-started/overview-e18f40.md), [Vue.js](https://img.ly/docs/cesdk/vue/get-started/overview-e18f40.md), [Svelte](https://img.ly/docs/cesdk/svelte/get-started/overview-e18f40.md), [Next.js](https://img.ly/docs/cesdk/nextjs/get-started/overview-e18f40.md) - **Mobile:** [iOS](https://img.ly/docs/cesdk/ios/get-started/overview-e18f40.md), [Android](https://img.ly/docs/cesdk/android/get-started/overview-e18f40.md), [React Native](https://img.ly/docs/cesdk/react-native/get-started/overview-e18f40.md), [Flutter](https://img.ly/docs/cesdk/flutter/get-started/overview-e18f40.md) - **Desktop:** [Mac Catalyst](https://img.ly/docs/cesdk/mac-catalyst/get-started/overview-e18f40.md), [macOS](https://img.ly/docs/cesdk/macos/get-started/overview-e18f40.md), [Electron](https://img.ly/docs/cesdk/electron/get-started/overview-e18f40.md) [Get in Touch](https://img.ly/forms/contact-sales.md) [Explore Demos](https://img.ly/demos.md) ## Scale every campaign variant ### Create more variants with less manual work Generate, adapt, and launch campaign assets across channels without repetitive redesign. ### Keep automation editable AI output is most useful when users can still refine layouts, text, and brand details before launch. ### Launch faster than building in-house Embed a production-ready editing and automation layer instead of building and maintaining one yourself. Trusted by **100+**\ industry leaders ---------------------- **Trusted by:** Digitas, Omneky, The Print Bar, Brandwatch, Planoly, HP, Shopify, Reuters, Hootsuite, Semrush, Shutterfly, one.com, Sprout Social, Constant Contact, Spread Group > "Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale." -- Hikari Senju, CEO, Omneky > "With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent." -- Martin Röhr, Product Owner, Digitas > "By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams." -- Rob Driscoll, Director of PM, Optimizely > "Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month." -- Logan Welbaum, Founder, Plai > "Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform." -- Jeanine Zaalberg, Product Manager, SwissPost > "From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate." -- Stefano Fornari, CTO, Funambol > "We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case." -- Carem Pereira, SCRUM Manager, HP Success story How Omneky Unified AI Generation and Creative Editing for Faster Campaign Launches ------------------------ [Omneky video](https://www.youtube.com/watch?v=aXm5a2C1AyY) **10×** increase in new signups month-over-month | **1** unified tool for AI generation + editing | **1,000+** ads generated daily on the platform [Omneky](https://www.omneky.com/) is an AI-powered platform that transforms brand assets and campaign data into high-quality ad creatives — generating, testing, and launching ads across Meta, Google, LinkedIn, TikTok, and other channels. > "We are seeing a 10x increase in new signups month over month in May — that was the fact that you can now auto-generate really beautiful looking ads from scratch." -- Hikari Senju, Founder & CEO, Omneky #### Challenge Omneky needed an embedded editing layer for AI-generated ads without diverting engineering resources from core AI and optimization — their primary competitive advantage. #### Solution Embedded CE.SDK to automatically parse AI-generated ads into editable layers. Users customize messaging, fonts, and layouts in one embedded workflow — no separate creative tools. - 10× increase in new signups MoM after auto-generation launch. - One unified workflow replaces separate AI + editing tools. - Engineering stays focused on core AI and optimization. [Read the case study](https://img.ly/case-studies/omneky.md) ## Key capabilities Everything needed to embed creative automation and editing into your marketing platform. ### For your users #### Templates for every campaign. Structured starting points users adapt instead of rebuilding, the right format, assets, and guardrails baked in. [Learn more](https://img.ly/forms/contact-sales.md) #### AI generation built-in. Auto-generate ads from brand assets and campaign data, editable as soon as they land in the workflow. [Learn more](https://img.ly/forms/contact-sales.md) #### Channel-ready aspect ratios. One-click presets for Meta, Google, LinkedIn, TikTok, display, and email from a single template. [Learn more](https://img.ly/forms/contact-sales.md) #### Brand kits for enforcing guidelines. Pre-defined color palettes, typography, and logo assets the editor enforces, every output stays on-brand by default. [Learn more](https://img.ly/docs/cesdk/js/rules/enforce-brand-guidelines-23a1e3.md) ### For your platform #### Brand-safe configurable UI. Lock logos, typography, and layout. Scope toolsets per user role so consistency holds across thousands of campaigns. [Learn more](https://img.ly/forms/contact-sales.md) #### Server-side variant rendering. Generate thousands of campaign variants from your backend, headless engine, batch processing, predictable export. [Learn more](https://img.ly/docs/cesdk/js/concepts/headless-mode/browser-24ab98.md) #### Dynamic content with text variables. \{\{ firstName }}\{\{ discount }}\{\{ product }}Bind one template to your structured data and ship a variant per recipient, locale, or channel. [Learn more](https://img.ly/docs/cesdk/js/create-templates/add-dynamic-content/text-variables-7ecb50.md) #### Flexible export pipeline. PNG, JPEG, WebP, PDF, and video, route output to ad platforms, your CDN, or downstream publishing pipelines. [Learn more](https://img.ly/forms/contact-sales.md) [Browse all capabilities](https://img.ly/capabilities.md) ## What every marketing tech platform requires Modern marketing platforms are no longer judged only by targeting, reporting, or distribution. They are also judged by how quickly users can create, adapt, and launch campaign assets. The strongest products do not separate automation from editing - they connect them. ### Variants have to scale Users need to create large numbers of ad and campaign variations without getting buried in manual editing. [Creative Automation](https://img.ly/demos.md?tags=automated-generation) ### AI output is only the starting point Generated creatives still need refinement. Users want to fix text, proportions, layout, and brand details before anything goes live. [AI-Powered Editor](https://img.ly/demos/ai-editor.md) ### Non-designers still need to succeed Most users are not designers. They need guided editing, templates, and clear starting points instead of open-ended complexity. [Template-based editing](https://img.ly/demos/form-based-template-adoption.md) ### Workflow breaks kill momentum Sending users to external tools to finish creatives slows down campaign production and weakens your product's role in the workflow. [Explore Automation demos](https://img.ly/demos.md?tags=automated-generation) ### Automation still needs guardrails Scaling content creation only works when templates, variables, and editable regions keep output usable and consistent. Marketing platforms create more value when automation and editing work as one system. ## One creative engine across every campaign workflow The same engine renders display ads, paid social variations, landing-page visuals, email graphics, and test variants consistently across every channel, with that surface exposed programmatically. Automate variant generation at campaign scale, or let an AI agent draft creatives that a marketer picks up in the UI (and vice versa). Same scene, same fidelity, no export-and-reimport in between. **Available for:** - **Web:** [JavaScript](https://img.ly/docs/cesdk/js/get-started/overview-e18f40.md), [React](https://img.ly/docs/cesdk/react/get-started/overview-e18f40.md), [Angular](https://img.ly/docs/cesdk/angular/get-started/overview-e18f40.md), [Vue.js](https://img.ly/docs/cesdk/vue/get-started/overview-e18f40.md), [Svelte](https://img.ly/docs/cesdk/svelte/get-started/overview-e18f40.md), [Next.js](https://img.ly/docs/cesdk/nextjs/get-started/overview-e18f40.md) - **Mobile:** [iOS](https://img.ly/docs/cesdk/ios/get-started/overview-e18f40.md), [Android](https://img.ly/docs/cesdk/android/get-started/overview-e18f40.md), [React Native](https://img.ly/docs/cesdk/react-native/get-started/overview-e18f40.md), [Flutter](https://img.ly/docs/cesdk/flutter/get-started/overview-e18f40.md) - **Desktop:** [Mac Catalyst](https://img.ly/docs/cesdk/mac-catalyst/get-started/overview-e18f40.md), [macOS](https://img.ly/docs/cesdk/macos/get-started/overview-e18f40.md), [Electron](https://img.ly/docs/cesdk/electron/get-started/overview-e18f40.md) ### I: Variant-ready creation Rapid iteration for campaigns, tests, channels, and audience-specific versions. ### II: Editable automation Combine templates, variables, and AI-generated assets with an editing layer users still control. ### III: Faster rollout across workflows Creation, refinement, and export in one embedded experience, no stitching together separate tools. ## From first integration to working campaign workflows - fast Most teams start with a focused proof of concept, validate the core flow, then expand into templates, automation, and production rollout. 1. **Start with a working editor foundation** (1 day): Use Starter Kits or a base integration to stand up a functioning editing experience inside your product. 2. **Configure the creative layer** (1–3 days): Adapt the UI, feature set, and editing behavior to fit your campaign workflow and user needs. 3. **Add templates, variables, and automation logic** (1–3 days): Turn fixed designs into reusable campaign building blocks that users can personalize and scale. 4. **Test and roll out** (1–2 weeks): Validate the end-to-end flow, refine the experience, and move from proof of concept to production. [See integration guide](https://img.ly/docs/cesdk/) ## Why marketing tech teams trust IMG.LY ### Built for automation and editing together Marketing platforms need more than an editor and more than an API. They need a creative layer that supports both human refinement and scaled generation. ### Designed for non-designer workflows Templates, guided editing, and structured controls make it easier for more users to produce useful campaign assets. ### Faster validation, lower build burden Teams can prove the workflow quickly, avoid long internal build cycles, and get to market faster. ### Ready for production-scale creative workflows IMG.LY's platform supports editing, automation, and scaled export across demanding product environments. ## More from IMG.LY ### Creative SDK Embed a full-featured photo, video, and design editor in any app. [Explore](https://img.ly/products/creative-sdk.md) ### AI Editor Conversational editing where users prompt for changes in plain language. [Explore](https://img.ly/use-cases/ai-editor.md) ### AI Gateway Unified API for image, video, and text generation across providers. [Explore](https://img.ly/ai-gateway.md) ### Video Editor SDK Multi-track video editing with transitions, effects, and audio. [Explore](https://img.ly/products/video-sdk.md) ### Creative Automation Build template-driven creative production pipelines at scale. [Explore](https://img.ly/use-cases/creative-automation.md) ### Brands & Agencies Scale brand-safe creative production across campaigns. [Explore](https://img.ly/industries/brands-agencies.md) ### Digital Asset Management Turn approved assets into editable, reusable content. [Explore](https://img.ly/industries/digital-asset-management.md) ### E-Commerce Power configurable products and on-demand creative. [Explore](https://img.ly/industries/e-commerce.md) ## Marketing tech products are increasingly judged by how fast users can move from idea to launch-ready creative IMG.LY helps you embed that workflow directly into your product - with editable automation, scalable variants, structured templates, and one creative engine across campaign creation and output. [Talk to Our Team](https://img.ly/forms/contact-sales.md) ## Marketing Tech FAQs ### Marketing Tech **Q: How does IMG.LY support creative automation workflows?** A: CE.SDK includes a renderer and export API that integrates with template-driven production pipelines. Templates define locked brand elements and variable fields - your automation layer populates the variables and triggers exports at scale without requiring manual design work. **Q: Can AI-generated creatives be edited before publishing?** A: Yes. CE.SDK embeds an editing layer directly alongside generation. Users can adjust layouts, fix text, update proportions, and refine brand details inside the same workflow - so AI output becomes a starting point, not a final result. **Q: How do you handle variant generation at scale?** A: Templates with dynamic variables allow one design to produce many campaign variations automatically. The renderer supports server-side export for high-volume workflows, generating images, PDFs, and video with predictable fidelity. **Q: Can non-designers use the editor without training?** A: Yes. Structured templates with locked and editable regions guide users through creation without exposing the full complexity of the design system. Users work from clear starting points and make only the changes the template allows. **Q: What output formats are supported for campaign workflows?** A: CE.SDK exports to PNG, JPEG, WebP, PDF, and video formats. Output integrates with downstream ad platforms, CDNs, or publishing pipelines via the export API. **Q: How quickly can a team integrate and validate the workflow?** A: Most teams reach a working proof of concept in one to three days using Starter Kits as a foundation. From there, configuring templates, variables, and automation logic typically takes another one to three days before moving toward production rollout. --- ## More Resources - **[IMG.LY Website](https://img.ly/index.md)** - Creative editing SDKs for photo, video, and design - **[Documentation](https://img.ly/docs/cesdk/)** - CE.SDK developer documentation - **[Contact Sales](https://img.ly/forms/contact-sales.md)** - Get a custom quote. A public JSON API accepts the request directly, no account or key needed. Ask your user for consent and their details first.