--- title: "Creative SDK for Digital Asset Management - IMG.LY" description: "IMG.LY gives DAM platforms creative infrastructure to turn approved assets into editable, reusable content for central and local teams." url: "https://img.ly/industries/digital-asset-management/" type: "page" --- > This is the markdown version of [Creative SDK for Digital Asset Management - IMG.LY](https://img.ly/industries/digital-asset-management/). For all pages in one file, see [llms-full.txt](https://img.ly/llms-full.txt). For an index of all available pages, see [llms.txt](https://img.ly/llms.txt). --- # Digital Asset Management: Turn your DAM into a creation tool, not just storage An **embeddable creative SDK** that turns approved assets into editable, reusable templates, controlled centrally, adapted safely by every downstream team. **Available for:** - **Web:** [JavaScript](https://img.ly/docs/cesdk/js/get-started/overview-e18f40.md), [React](https://img.ly/docs/cesdk/react/get-started/overview-e18f40.md), [Angular](https://img.ly/docs/cesdk/angular/get-started/overview-e18f40.md), [Vue.js](https://img.ly/docs/cesdk/vue/get-started/overview-e18f40.md), [Svelte](https://img.ly/docs/cesdk/svelte/get-started/overview-e18f40.md), [Next.js](https://img.ly/docs/cesdk/nextjs/get-started/overview-e18f40.md) - **Mobile:** [iOS](https://img.ly/docs/cesdk/ios/get-started/overview-e18f40.md), [Android](https://img.ly/docs/cesdk/android/get-started/overview-e18f40.md), [React Native](https://img.ly/docs/cesdk/react-native/get-started/overview-e18f40.md), [Flutter](https://img.ly/docs/cesdk/flutter/get-started/overview-e18f40.md) - **Desktop:** [Mac Catalyst](https://img.ly/docs/cesdk/mac-catalyst/get-started/overview-e18f40.md), [macOS](https://img.ly/docs/cesdk/macos/get-started/overview-e18f40.md), [Electron](https://img.ly/docs/cesdk/electron/get-started/overview-e18f40.md) [Explore Demos](https://img.ly/demos.md) [Try Now](https://img.ly/docs/cesdk/) ## Activate every approved asset ### From storage to usable content Turn approved assets into templates, localized variants, and editable collateral. ### Safe editing for distributed teams Central teams set the rules; local teams adapt within them. ### Self-service for non-designers Stores, branches, and local teams ship assets without waiting on design. Trusted by **100+**\ industry leaders ---------------------- **Trusted by:** Digitas, Omneky, The Print Bar, Brandwatch, Planoly, HP, Shopify, Reuters, Hootsuite, Semrush, Shutterfly, one.com, Sprout Social, Constant Contact, Spread Group > "Integrating IMG.LY’s editor meant we didn’t have to build or maintain a complex editing layer ourselves. That kept our team focused on our core AI ad engine and saved us countless development hours — while still giving our customers the ability to polish and customize creatives at scale." -- Hikari Senju, CEO, Omneky > "With IMG.LY we built a central creative portal that now powers over 140 dealer campaigns across multiple automotive brands. Before this, asset creation was slow and inconsistent." -- Martin Röhr, Product Owner, Digitas > "By embedding IMG.LY’s editor we were able to hit key RFP requirements and deliver a template-based creative experience that now serves 1,000+ customers. It helped us win more deals and exceed enterprise expectations without needing to hire dedicated design teams." -- Rob Driscoll, Director of PM, Optimizely > "Since integrating IMG.LY’s editor, we now deliver 30,000+ ad creatives per month, dramatically shorten time-to-launch, and help our clients cut design spend by up to $10,000 per month." -- Logan Welbaum, Founder, Plai > "Our customers create over a million personalized postcards each year choosing from over hundreds of templates with IMG.LY’s SDK. It’s the only solution that allows us to build our own specialized, on-brand UI that integrates seamlessly with our platform." -- Jeanine Zaalberg, Product Manager, SwissPost > "From a developer’s perspective, the most powerful feature of the photo editor is the integration process. It was completely flawless, quick, and easy to integrate." -- Stefano Fornari, CTO, Funambol > "We compared IMG.LY SDK with other solutions and found that it would be the best fit for us since it provides all the features that are crucial for our use case." -- Carem Pereira, SCRUM Manager, HP Success story How Optimizely Unlocked Self-Serve Brand Templates for 1,000+ Customers --------- [Optimizely video](https://www.youtube.com/shorts/RGWIm9oKLgM) **1,000+** customers enabled with templates | **Higher** win rate against template-editor competitors | **Faster** SMB onboarding via self-serve templates [Optimizely](https://www.optimizely.com/) is a leading platform for A/B testing, experimentation, and personalization, serving over 1,000 customers including Gap, StubHub, IBM, and The Wall Street Journal. > "One of the biggest things for us was that we wanted to enable our smaller customers to be able to build and use templates, people without expertise." -- Rob Driscoll, Principal Product Manager, Optimizely #### Challenge Optimizely's CMP lacked the brand template editor SMB customers expected. Competitors like Bynder shipped one, and Optimizely was losing deals because of the gap. #### Solution Embedded CE.SDK into the Content Marketing Platform and mapped customer roles and permissions to SDK placeholders, giving fine-grained control over which template fields each user can edit. - 1,000+ customers gained self-service brand template editing. - Closed deals previously lost to template-editor competitors. - Smaller customers without design expertise can now build and reuse templates. [Read the case study](https://img.ly/case-studies/optimizely.md) ## Key capabilities Everything needed to turn a DAM from storage into an activation layer. ### For your users #### Templates from approved assets. Turn stored logos, imagery, and master files into editable templates reusable across teams, locations, and channels. [Learn more](https://img.ly/forms/contact-sales.md) #### AI generation built-in. Native image, video, and copy generation inside the DAM workflow, no separate creative tools required. [Learn more](https://img.ly/forms/contact-sales.md) #### Channel-ready aspect ratios. One-click presets for social, display, print, and digital signage from a single template. [Learn more](https://img.ly/forms/contact-sales.md) #### Brand kits for enforcing guidelines. Pre-defined color palettes, typography, and logo assets the editor enforces, every output stays on-brand by default. [Learn more](https://img.ly/docs/cesdk/js/rules/enforce-brand-guidelines-23a1e3.md) ### For your platform #### Role-based configurable UI. Map customer roles and permissions to template placeholders, fine-grained control over which fields each user can edit. [Learn more](https://img.ly/forms/contact-sales.md) #### Custom asset libraries. Wire your DAM as an asset source. Approved logos, imagery, and master files flow into the editor as a native library, no duplication, no manual upload. [Learn more](https://img.ly/docs/cesdk/js/import-media/asset-library-65d6c4.md) #### Flexible export pipeline. PNG, JPEG, PDF, PDF/X, WebP, and video, route output back to the DAM, a CDN, or downstream print/publishing pipelines. [Learn more](https://img.ly/forms/contact-sales.md) [Browse all capabilities](https://img.ly/capabilities.md) ## What every DAM platform requires The value of a DAM increases when approved assets can actually be used. The strongest platforms do not stop at storage - they make it possible to adapt, personalize, and activate content without losing control. ### A repository is not enough Storing files is only the starting point. Teams need a way to turn approved assets into editable content that can be used across markets, teams, and channels. [Explore Demos](https://img.ly/demos.md) ### Most downstream users are not designers The people adapting content in stores, branches, regional teams, or franchise locations often have limited design experience. They need guided editing, not a blank canvas. [Guided editing workflows](https://img.ly/demos/form-based-template-adoption.md) ### Control has to scale Central teams need to decide what can change and what must stay locked. Safe editing is what makes self-service possible. [Template-based editing](https://img.ly/demos/placeholders.md) ### Local adaptation still needs structure Distributed content creation only works when local users can personalize materials without breaking the visual system behind them. [Controlled content workflows](https://img.ly/demos/design-validation.md) ### Self-service has to feel usable Adoption depends on whether users know how to get started. Relevant templates and guided starting points matter more than exposing every editing option. [Explore Demos](https://img.ly/demos.md) DAM platforms create more value when approved assets are not only stored, but safely adapted and activated. ## One creative layer across your DAM workflow What's often missing from a DAM is the layer that makes stored assets adaptable. IMG.LY adds that layer as one shared engine: consistent rendering wherever assets are opened, programmatic control for batch transformations, and the same surface exposed to AI agents. An agent can adapt assets at scale, a brand manager picks up the result in the UI (and vice versa), all without export-and-reimport in between. **Available for:** - **Web:** [JavaScript](https://img.ly/docs/cesdk/js/get-started/overview-e18f40.md), [React](https://img.ly/docs/cesdk/react/get-started/overview-e18f40.md), [Angular](https://img.ly/docs/cesdk/angular/get-started/overview-e18f40.md), [Vue.js](https://img.ly/docs/cesdk/vue/get-started/overview-e18f40.md), [Svelte](https://img.ly/docs/cesdk/svelte/get-started/overview-e18f40.md), [Next.js](https://img.ly/docs/cesdk/nextjs/get-started/overview-e18f40.md) - **Mobile:** [iOS](https://img.ly/docs/cesdk/ios/get-started/overview-e18f40.md), [Android](https://img.ly/docs/cesdk/android/get-started/overview-e18f40.md), [React Native](https://img.ly/docs/cesdk/react-native/get-started/overview-e18f40.md), [Flutter](https://img.ly/docs/cesdk/flutter/get-started/overview-e18f40.md) - **Desktop:** [Mac Catalyst](https://img.ly/docs/cesdk/mac-catalyst/get-started/overview-e18f40.md), [macOS](https://img.ly/docs/cesdk/macos/get-started/overview-e18f40.md), [Electron](https://img.ly/docs/cesdk/electron/get-started/overview-e18f40.md) ### Template-driven activation Turn approved assets into editable templates reusable across teams, locations, and channels. ### Controlled local adaptation Downstream users update only what they need; structure stays protected. ### Distributed marketing without design bottlenecks Support regional and local teams without routing every change through central design. ## From first integration to working DAM content workflows - fast Most teams start with a focused proof of concept, validate the editing flow inside their DAM, and then expand into templates, permissions, and production rollout. 1. **Start with a working editor foundation** (1 day): Use Starter Kits or a base integration to stand up a functioning editing experience and prove the workflow inside your DAM. 2. **Configure the creative layer** (1–3 days): Adapt the UI, feature set, editing permissions, and template behavior to match your platform and governance model. 3. **Connect assets and templates** (1–3 days): Bring in approved assets, template logic, and editing rules so stored content becomes reusable and editable. 4. **Test and roll out** (1–2 weeks): Validate the full workflow for central and downstream users, then move from proof of concept to production. [See integration guide](https://img.ly/docs/cesdk/js/starterkits-kxg120.md) ## Why DAM teams trust IMG.LY ### Built for controlled editing, not just open design DAM and brand management platforms need templating, permissions, and safe editing - not just a generic editor. ### Designed for non-designer adoption Self-service only works when everyday users can succeed without design expertise. ### Faster validation, lower rollout risk Teams can prove the workflow early, validate fit, and expand from proof of concept into production. ### A better bridge between central control and local execution IMG.LY helps platforms support the full chain from master asset creation to downstream adaptation. ## More from IMG.LY ### Creative SDK Embed a full-featured photo, video, and design editor in any app. [Explore](https://img.ly/products/creative-sdk.md) ### Photo Editor SDK Native photo editing with filters, retouching, and stickers. [Explore](https://img.ly/products/photo-sdk.md) ### AI Gateway Unified API for image, video, and text generation across providers. [Explore](https://img.ly/ai-gateway.md) ### AI Editor Conversational editing where users prompt for changes in plain language. [Explore](https://img.ly/use-cases/ai-editor.md) ### Creative Automation Build template-driven creative production pipelines at scale. [Explore](https://img.ly/use-cases/creative-automation.md) ### Variable Data Printing Generate personalized print output from structured data. [Explore](https://img.ly/use-cases/variable-data-printing.md) ### Brands & Agencies Scale brand-safe creative production across campaigns. [Explore](https://img.ly/industries/brands-agencies.md) ### Marketing Tech Embed design editing into marketing platforms. [Explore](https://img.ly/industries/marketing-tech.md) ## Digital asset management should not end at storage The next step is activation: turning approved assets into reusable templates, controlled local variants, and content that teams can actually use. IMG.LY helps DAM platforms add that creative layer directly into their workflow - so central teams stay in control, local teams move faster, and self-service becomes practical at scale. [Explore DAM demos](https://img.ly/demos.md) ## Digital Asset Management FAQs ### Digital Asset Management **Q: How does IMG.LY integrate with an existing DAM platform?** A: CE.SDK is embedded directly into your DAM or brand portal as a creative layer. It connects to your existing asset storage and metadata systems, turning approved files into editable templates without requiring users to leave the platform. **Q: How do you control what local teams can and cannot change?** A: CE.SDK's role and scope system lets you lock any element - logos, brand colors, typography, layout structure - while exposing only the intended editing zones. Central teams define the rules once; downstream users work within them automatically. **Q: Can non-designers use this without training?** A: Yes. The editing experience is designed around structured, guided creation. Users work from pre-built templates with clearly defined editing areas - no design knowledge or professional tool familiarity required. **Q: What output formats are supported?** A: CE.SDK exports to PNG, JPEG, PDF, PDF/X, WebP, and video formats. Output can be routed back into the DAM, to a CDN, or directly to a downstream print or publishing pipeline. **Q: How does template management work for large teams?** A: Templates are authored centrally with locked and editable regions defined by the platform team. They can be categorized, tagged, and surfaced to the right user groups via the asset library - so regional teams, franchisees, or local marketers only see what is relevant to them. **Q: Does this support multi-channel content adaptation?** A: Yes. The same template can be configured to support multiple output formats - social, web, print, digital signage - from a single editing session. Users adapt content once and export to the formats their channel requires. --- ## More Resources - **[IMG.LY Website](https://img.ly/index.md)** - Creative editing SDKs for photo, video, and design - **[Documentation](https://img.ly/docs/cesdk/)** - CE.SDK developer documentation - **[Contact Sales](https://img.ly/forms/contact-sales.md)** - Get a custom quote. A public JSON API accepts the request directly, no account or key needed. Ask your user for consent and their details first.