---
title: "Postcard Editor - CE.SDK Glossary"
description: "A CE.SDK Starter Kit for creating and personalizing postcards and greeting cards, guiding users through a structured flow."
url: "https://img.ly/glossary/postcard-editor/"
type: "page"
---

> This is the markdown version of [Postcard Editor - CE.SDK Glossary](https://img.ly/glossary/postcard-editor/). For all pages in one file, see [llms-full.txt](https://img.ly/llms-full.txt). For an index of all available pages, see [llms.txt](https://img.ly/llms.txt).

---

# Postcard Editor

## Definition

A CE.SDK Starter Kit for creating and personalizing postcards and greeting cards, guiding users through a structured flow (template selection, customization, and message composition) without requiring design skill. With built-in support for style presets, design constraints, and variable-driven personalization, the Postcard Editor enables scalable creation of high-quality, print-ready content for direct mail, seasonal greetings, and personalized campaigns.

The editor organizes the user experience into three distinct modes rather than presenting a single open canvas. This structure reduces decision fatigue for non-designers, enforces a logical creation sequence, and ensures output meets print specifications without requiring the user to understand underlying layout constraints.

## Edit Modes

Three sequential modes guide users from template selection to a print-ready, personally addressed card.

### Style Presets

Professionally designed postcard templates the user selects at the start of their session. Sets the visual foundation for the entire design.

### Design Mode

Template personalization within defined constraints. Depending on what the template permits, users can change accent and background colors, replace photos, edit headings and body text, and add stickers or decorative elements.

### Write Mode

A personal message field and recipient addressing, with text styling options for font, size, and color. Separates composition from addressing to mirror how people naturally think about cards.

## Dynamic Variables & Batch Personalization

Dynamic variables (for example, `{{firstname}}` or `{{address}}`) enable scalable batch personalization when the Postcard Editor is connected to an external data source.

This makes it suitable for direct mail automation workflows where hundreds or thousands of individually addressed postcards need to be generated from a single template, each one personalized with recipient data pulled from a CRM, order system, or spreadsheet.

Postbuddy, a direct mail platform for e-commerce brands, integrated CE.SDK to let merchants create, personalize, and automate postcard campaigns with the same ease as email, bringing a design-in-browser experience to a channel that had previously required external tooling or agency involvement.

## Typical Use Cases

### Direct Mail Platforms for E-Commerce

Offer postcard campaigns as a retention and re-engagement channel alongside email and SMS. Merchants get a self-service creation flow (from template selection to print-ready output) without design expertise or a separate tool. Postbuddy used exactly this pattern to modernize direct mail for their e-commerce brand customers.

### Seasonal Greeting Card Platforms

Consumers or businesses send personalized cards for holidays, birthdays, or milestones. The structured template-plus-message flow maps naturally to how people think about greeting cards: pick a design, write something personal, address it.

### Personalized Customer Engagement

Brands send thank-you cards, loyalty rewards, or re-engagement postcards to individual customers with their name, order details, or a personalized offer populated automatically from CRM or order data via text variables.

### Event-Based Postcard Production

Invitations, save-the-dates, and follow-up notes where a consistent visual template needs to be addressed and personalized for a defined recipient list at a volume that makes manual design impractical.

**Platform Availability:** Web (Vanilla JS/TS, React, Vue, Angular, Svelte, SvelteKit, Next.js, Nuxt.js), iOS, Android, React Native, Electron.

## Links

- [Postcard Editor Quick Start](https://img.ly/docs/cesdk/react/prebuilt-solutions/postcard-editor-61e1f6/): Set up the postcard and greeting card editor for your platform.
- [Live Demo](https://img.ly/demos/post-greeting-cards.md): Try the Postcard Editor in your browser with a real CE.SDK instance.

---

## More Resources

- **[IMG.LY Website](https://img.ly/index.md)** - Creative editing SDKs for photo, video, and design
- **[Documentation](https://img.ly/docs/cesdk/)** - CE.SDK developer documentation
- **[Contact Sales](https://img.ly/forms/contact-sales.md)** - Get a custom quote. A public JSON API accepts the request directly, no account or key needed. Ask your user for consent and their details first.
- **[Free Trial](https://img.ly/pricing.md)** - Start building with CE.SDK