---
title: "Vision - IMG.LY"
description: "IMG.LY exists to excite, empower, and connect people so they can make the world more creative and expressive — through design, technology, and community."
url: "https://img.ly/company/vision/"
type: "page"
---

> This is the markdown version of [Vision - IMG.LY](https://img.ly/company/vision/). For all pages in one file, see [llms-full.txt](https://img.ly/llms-full.txt). For an index of all available pages, see [llms.txt](https://img.ly/llms.txt).

---

# Make the world more creative and expressive

Why we exist, how we work, what we build.

[See Demos](https://img.ly/demos.md)

[Get Started](https://img.ly/forms/contact-sales.md)

## Our vision in three lines

### I: Why

Our vision is to excite, empower, and connect people so that they can make the
world more creative and expressive.

### II: How

We bridge the gap between technology and design.

### III: What

We build creative platforms and tools that make design easier and more
accessible.

## Where we focus

### Design

Creating appealing designs remains a challenge for most of us, and there are
many reasons for that. But tools, such as computers, allow us to finish more
tasks in a shorter amount of time and with fewer resources. Even more
importantly, said tools also rid us of repetitious work, enabling us to shift
our attention to more exciting tasks, paving the way for us to experiment and
create rather than repeat.

Proper visual design attracts, engages, and persuades; it helps convey stories
and facilitates communication. Read more about [design for everyone](https://blog.photoeditorsdk.com/on-the-democratization-of-design-ce731e9374f0/).

### Technology

We are building the creative engine of the digital world — UBQ, a platform for
creative editing. We double down on our core belief that design can benefit a
lot from technological advancements.

Since releasing our first PhotoEditor SDK in 2015, it quickly found its way
into the hands of thousands of application developers. The demand allowed us to
ramp up our efforts to expand our SDK to cover more platforms, add features,
and launch VideoEditor SDK. Read more about our [UBQ engine](https://blog.photoeditorsdk.com/building-the-creative-engine-of-the-world/).

### Community

We love to power great ideas and the people who power ours, which is why we
started sponsoring open-source projects like [EnTT](https://github.com/skypjack/entt).

To celebrate interdisciplinary and open knowledge exchange, the DXT: Design x
Technology conference took place in Bochum. To stay in the loop, participate,
and join engaging meetups along the way, join our [DXT Meetup Group](https://www.meetup.com/de-DE/design_x_technology/)
or visit [DXT Online](https://dxt.ruhr/).

## Get in touch: Build the future of creative tools with us.

Whether you want to partner with us, integrate our SDKs, or join the team —
we'd love to hear from you.

[Talk to Our Team](https://img.ly/forms/contact-sales.md)

[See Open Positions](https://img.ly/company/careers.md)

---

## More Resources

- **[IMG.LY Website](https://img.ly/index.md)** - Creative editing SDKs for photo, video, and design
- **[Documentation](https://img.ly/docs/cesdk/)** - CE.SDK developer documentation
- **[Contact Sales](https://img.ly/forms/contact-sales.md)** - Get a custom quote. A public JSON API accepts the request directly, no account or key needed. Ask your user for consent and their details first.