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At IMG.LY, we love to see how our SDK looks out in the wild. Recently, our team sat down with Mark Lamb to take a closer peek at the world of social media management. Mark is the co-founder of Halio (previously Sisoma), an up-and-coming social media management company that has been utilizing CreativeEditor SDK to help their clients easily create and generate assets.
Halio is a UK-based company that initially provided support to financial advisors. Over time, Halio expanded its services to include social media management, catering to the growing demand among financial advisors for a more efficient content creation process. The company has transformed from a manual service using tools like Canva into a sophisticated SaaS platform that leverages AI and automation to enhance the social media presence of its clients.
The Challenge: Scalable and Customizable Content Creation
Before adopting IMG.LY, Halio faced significant challenges in creating and customizing social media content efficiently. Financial advisors needed consistent, branded content, but the manual process of creating assets was time-consuming and not feasible for scaling.
Halio developed an innovative platform designed to streamline the creation and management of social media content. The platform uses AI to generate custom content and integrates seamlessly with IMG.LY’s CreativeEditor SDK to provide a robust, user-friendly design editor.
Mark Lamb explains,
"We needed a tool that could grow with us, and IMG.LY was the perfect fit."
The Solution: Integration with IMG.LY
Halio integrated IMG.LY’s CreativeEditor SDK into their platform, transforming their content creation process. The integration allowed users to customize pre-built design templates effortlessly and generate branded graphics quickly.
"With IMG.LY, our users can easily create, edit, and schedule posts directly within our platform. The flexibility of IMG.LY’s editor has been crucial. Users can add their logos, modify text, and even change images seamlessly."
By automating the content creation process, Halio reduced the time needed to produce social media posts from hours to minutes. The platform supports large-scale content generation, making it ideal for clients with high demands. The ability to customize templates to fit specific branding needs has been a game-changer for Halio's clients. The editor’s user-friendly interface ensures that even users with minimal design experience can create professional-quality graphics.
"IMG.LY’s ongoing updates and new features have been invaluable. We don't have the resources to develop these features in-house, so having a partner that continuously improves the product is essential."
Halio’s Enhanced Workflow
The integration of IMG.LY's CreativeEditor SDK has not only improved the efficiency of Halio's content creation but also enhanced their entire workflow. Users can sign up for Halioa’s platform and provide their branding details, such as logos and preferred color schemes. Using Halio’s AI-driven tool, they can then select from a variety of content ideas and themes, with the AI suggesting post ideas based on trending topics and the advisor's specific needs.
Clients choose a template within the “Create a Post” tool, starting from scratch or using a pre-designed template. The integration with IMG.LY’s editor allows for easy customization of graphics, including adding logos, changing images, and modifying text. Once the design is finalized, customers can schedule posts directly through Halio’s platform, with automation features ensuring that posts are published at optimal times without requiring manual intervention.
"Our users love the fact that they can either just edit an exist and template and they don't have to touch it or the ones who do feel that they've got the design skills to go in and prove it. They love the design build it it's super easy and not overwhelming."
For collaborative teams, Halio offers a review and approval workflow, allowing advisors to share drafts with team members or clients, gather feedback, and make necessary adjustments using the IMG.LY editor. The platform also includes analytics tools that track the performance of social media posts, showing metrics like engagement rates and audience reach, which allows users to refine their strategies over time. Based on performance data, they can iterate on their content, and the seamless integration with IMG.LY’s editor means that new graphics can be quickly generated and updated, keeping social media feeds fresh and engaging.
Results and Future Plans
Since integrating IMG.LY, Halio has seen a marked improvement in client satisfaction and engagement. Their clients have a reliable tool to maintain a consistent and professional social media presence, driving better results with less effort.
"We’re excited about future enhancements. We’re working on incorporating video content and further automating our processes to provide even more value to our clients."
Halio’s experience demonstrates the transformative power of the right technology. They have not only improved their operational efficiency but also positioned themselves for continued innovation and growth.
Interested in revolutionizing your social media content production? Get in touch or start a free trial with IMG.LY today!