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At IMG.LY, we are always inspired by how our clients tackle their unique challenges using our products. One standout example is Mirum Agency, which has significantly enhanced its asset production workflow with our CreativeEditor SDK.
Introducing Mirum Agency
Mirum Agency, established 28 years ago, is a leading digital marketing firm in Brazil. Known for its creative excellence and community management, Mirum has driven digital brand performance for numerous clients, such as Paramount+ or Mars Inc. The agency specializes in e-commerce and consumer goods, successfully navigating the dynamic landscape of social media and digital advertising.
Over the years, Mirum has achieved numerous milestones, including being voted the favorite agency by executives in a survey conducted by Scopen Consulting. Their innovative approach and commitment to excellence have set them apart in the competitive world of digital marketing.
Highlighted Project: Makers Studio
A prime example of Mirum's innovative work is their Makers Studio initiative. Launched to help brands create engaging content on TikTok, Makers Studio focuses on producing native, impactful videos tailored to the platform's unique requirements.
Mirum's team develops creative and immersive content, enabling brands to connect with their audience in a compelling and authentic way. For example, a campaign created for Netshoes following the World Cup achieved 19% higher engagement and a 195% increase in results compared to traditional advertising content. This initiative underscores Mirum's ability to leverage platform-specific strategies to drive significant results.
The Challenge: Scalable Asset Production
Despite their successes, Mirum faced significant challenges in creating asset variations at scale. Static ads quickly lose effectiveness, necessitating frequent updates—a time-consuming task for a creative team. Mirum Agency needed a solution to dynamically create and refresh assets for underperforming campaigns.
Refreshing campaigns manually took a day or two. We needed automation to keep up with the demand.
“We work a lot with e-commerce and consumer goods companies,” says Felipe Gomide, CTO of Mirum Agency. “When we put up a campaign, it wears off after a couple of weeks due to overexposure. Refreshing campaigns manually took a day or two. We needed automation to keep up with the demand.”
Mirum required a solution that could integrate seamlessly with their existing workflows and enable rapid, large-scale asset production.
The Solution: Automation with IMG.LY
To overcome these challenges, Mirum adopted a template-based design approach to automate asset generation. By creating templates with variable elements like call-to-actions, product visuals, and slogans, they could swiftly produce numerous asset variations.
“All clients have the same XML file format,” Felipe explains. “We filter these files based on parameters like product category or price range, converting them into marketable assets. What used to take days now takes just 15 minutes, even for thousands of campaigns and ads.”
Additionally, Mirum integrated functionalities like a Photoshop file importer and animation support, enhancing their ad formats' versatility. “Importing Photoshop files directly into the editor with all layers intact saved us hours of manual work,” Felipe notes.
The Decision Behind Choosing IMG.LY
Given their experience with tools like Canva, Mirum sought a more flexible solution that could be tailored to their specific needs. Felipe explains, “We initially used Canva but found it pricey for our needs. We sought a similar yet customizable solution and found IMG.LY. Its flexibility and comprehensive documentation made it the perfect fit.”
We didn’t find anything in the market that could handle our entire process, so we started building our own application.
Mirum leveraged IMG.LY's adaptable framework to build a solution tailored to their workflow. “We didn’t find anything in the market that could handle our entire process, so we started building our own application. IMG.LY's JavaScript framework and mobile-friendly UI were key to our success.”
Results and Future Plans
By implementing IMG.LY’s CE.SDK, Mirum Agency revolutionized its asset production workflow. Automation reduced the time required to refresh campaign assets from days to minutes. The agency also built additional functionalities, such as client dashboards for real-time feedback and automated publishing to major platforms.
“Right now, we’re working on creating an interface for clients to visualize, approve, and comment on assets. We’re also integrating our data link for campaign KPIs to analyze ad performance better,” Felipe shares. “This will allow us to provide more detailed insights and adapt our strategies swiftly.”
Mirum’s clients have noticed the improvements. One client remarked, “The new system has drastically reduced turnaround times and improved the quality of our ads. We can now respond to market changes much faster.”
Conclusion
Mirum Agency’s experience illustrates the profound impact that the right technology can have on workflow efficiency. By choosing IMG.LY, they not only enhanced their operational efficiency but also set the stage for future innovations. The ability to customize the editor to meet specific needs and integrate seamlessly with existing workflows has been a game-changer.
As Mirum continues to innovate, they plan to explore more advanced features of IMG.LY, including AI-driven asset optimization and further automation of their marketing processes. This ongoing partnership highlights the potential for technology to transform the way agencies operate, delivering exceptional results in the dynamic world of digital marketing.
Interested in revolutionizing your asset production? Get in touch or start a free trial today!